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We’re test-driving a new website for healthy choosers

by | Apr 1, 2011 | Company News

We are developing a new Website,https://www.healthychooser.com, where active, health-conscious consumers can go to learn about products that fit their lifestyle. We’d love your feedback!

 

Healthy choosers are people who are committed to making smart choices that contribute to their physical and emotional wellbeing. They are well-versed in health-related topics such as fitness and nutrition, and are typically on the lookout for the latest trends.

 

Our goal with HealthyChooser.com is to provide these consumers with valuable information as well as easy one-click access to quality products. We talk about topical issues, then discuss how the products might address those issues and complement a healthy lifestyle.

 

Look here first, for example, to learn which foods may help to lower cholesterol. Then we’ll introduce you to a brand of brownies made with plant sterols that may be a great heart-healthy solution to feeding your sweet tooth.  From in-home fitness equipment to online games designed for brain health, we’re populating this website with a variety of products.

 

So take a look at what we have so far, and tell us what you think. Are we on the right track? Can you suggest products you’d like to see discussed on HealthyChooser.com? Would YOUR product be a good fit?

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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