null

Pitching the media using first-hand experience: Notes from our fitness revolution

by | Oct 7, 2013 | Company News

Media Relations has an extensive and long-standing roster of health, fitness and lifestyle clients, including the National Strength & Conditioning Association (NSCA). The NSCA’s certification programs are the industry’s gold standards, so when we decided to get healthier for ourselves and our families, we sought the assistance of NSCA-certified fitness instructor Erik Peacock NASM-PT, NSCA CPT, owner of Puravida Fitness.

Most of us already knew a lot about natural health and fitness, because we are well-versed about our clients’ products and industries. We’ve literally had thousands of calls with the media on their behalf, discussing possible story angles.

However throughout the six weeks of our fitness revolution, Peacock brought our understanding to new heights. He taught us new ways to get fit while also coaching us on how to improve our diets. It gave us a deeper perspective of, and appreciation for, the level of expertise that goes into the NSCA’s training programs, for which we have gotten media coverage everywhere from USA Today to major market TV stations.

Three of our staff members were also rewarded for their efforts with gift cards for another healthful client: Valley Natural Foods, a local food co-op that features mostly organic and non-GMO products. We are all going to be paying attention to what those three people bring into the lunch room.

You can bet that when we pick up the phone to talk with reporters and producers about natural ingredients that support joint health, speed muscle recovery, minimize blood sugar spikes, etc., we are in part drawing on our own personal experiences as well as the science-based facts supplied by our clients.

That’s going to make for some meaningful conversations with the media.

 

 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

Happy Easter!

Happy Easter! May God bless you and yours during this celebration of life and new beginnings.

Marketing vs. landscaping

It’s spring! Nature is waking up and looking beautiful. For every marketer, spring is a good time to update and refresh your digital presence. Curb appeal matters whether it’s your home or your digital properties. Marketing is a lot like landscaping After a long...

Why does generational marketing matter?

There are now five distinct generations of consumers, each with unique buying motivations. Taking the time to understand these generational differences will help strengthen your connections with your markets, gain their trust and keep your product top of mind. Why...

Categories

Pin It on Pinterest