New class: Building Your Marketing Team Through Strengths-Based Leadership

They say some people have the “it factor” – well, some companies also seem to possess that intangible something extra that makes them rock stars. You feel it whenever you do business with them. The employees are smiling and it’s obvious that they love what they do. Their work is top quality and just seems to come naturally to them. You like being around them because you want to soak up some of the positive energy that they seem to have in abundance.

Teams such as these aren’t serendipitous. They are created through strengths-based leadership. It’s something we at Kocina Branding & Marketing Companies know a lot about because we’ve been using strength-based leadership principles for several years. It made an already good culture even better and more productive.

On May 9, our MarketSmart Academy will present its newest class: Building Your Marketing Team Through Strengths-Based Leadership. It will be taught by Kocina Branding & Marketing Companies’ Chief Operating Office Robin Kocina and Checkerboard Strategic Web Development Vice President of Production Jennifer Barker. They’ll give you details and examples about strengths-based leadership, and explain how it’s led to better utilization of our individual skills to reach better results for our clients.

Why do you need this for your marketing team?

Marketing is a multi-faceted profession. Your team must excel in a variety of skills, from creative to tech-savvy. Amazing things happen when you match people’s job responsibilities with their innate strengths. It creates a Win Win Win: A win for your team members because they love what they do, a win for your customers because they get great service, and a win for your company because you have happy customers and employees.

Read more about the class, then make the decision to do some incredible for your team. We look forward to seeing you on May 9.


Written by Robin Miller

Robin will coordinate the writing for your ongoing communications needs including newsletters, social media posts, blogs and press releases. We get a kick out of her ability to “assume the personality” of whomever she is writing for. Her turnaround is very fast: She can produce press releases and other written documents quickly and professionally. An IABC and Mercury award winner, Robin served as an associate publisher, associate editor and media spokesperson; and managed the employee communications department for a multi-national Fortune 500 company prior to joining our team. Her strong background in health, nutrition and veterinary medicine have also proven beneficial as she interprets clients’ scientific information for mainstream media.