How do I find a good copywriter for the health and nutrition industry?

Well-written health and nutrition content requires a very specific skill set and ideally tons of related background knowledge. Media Relations Agency’s writers are some of the top content producers in this space, routinely earning praise from physicians, nutritionists, researchers and other healthcare professionals for our writing.     

In the health and nutrition industry, writers must do more than write clear, concise copy. They must translate complex concepts into everyday language. They must navigate the strict regulatory guidelines governing promotional content. And they must have solid marketing skills to ensure their content is on point every time, and that it drives readers to take the desired action. 

Ideally, you want to hire a copywriter who has been immersed in the health science industry as well as the marketing industry. That’s a difficult combination to find, but we’re out here! You could design a writing test to try to assess someone’s potential, or you could skip that step and choose an experienced writing team. 

I had a strong health science background before joining Media Relations Agency. I look forward to reading new health and nutrition books the way some people anticipate reading the latest John Grisham novel. For the last 18 years, I’ve produced Media Grade Content (news releases, articles, book chapters, website content, newsletters, blogs and social media posts) for dozens of health and nutrition professionals. 

Our Content Manager began her professional career as a microbiologist. She’s now been writing for our health and nutrition clients for six years. She also has an impressive understanding of digital marketing. You want her on your side to get your social media marketing functioning properly. 

Whether it involves describing the implications of a newly published study, the mechanism of action behind a product, or an ingredient’s benefits for a very specific audience, our team writes clear content that the general public understands. We also produce content aimed at other healthcare practitioners; for example, we help dietary supplement manufacturers market their products to dietitians and nutritionists. 

If you’re reading this, chances are good that you need writers with our talent, backgrounds and skills. Here’s what I suggest: Try us on a few projects. The average content client keeps $2000 to $2500 on account. Each project typically costs between $200 and $400. A wise person once told me, “If you think talent is expensive, try hiring someone who isn’t talented.”

Contact us at 952-697-5269 or by using this form

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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