When our clients participate in conferences or expos, we can use publicity to extend the face-to-face event’s reach. This often expands beyond the target audience. For example, when our client produced a conference in Las Vegas for fitness experts, I saw an opportunity to attract consumer media’s attention in Los Angeles.
I’m excited that I caught the eye of a huge publication: the Los Angeles Times. Speaking with the editors, I learned that they were interested in dieting tips so I suggested they write an article about a new trend that was a hot topic during the client’s conference: Intermittent Fasting (IF). They agreed this story would be interesting to their 641,369 readers. To give the story as much depth as possible, we also reached out to industry experts who contributed their expertise to the resulting article.
Securing a successful article means understanding consumer influences and desires. Playing up the dieting angle strongly resonated with Los Angeles Times editors and readers, who are undoubtedly as influenced by Hollywood as the rest of us. One of the strengths of the Media Relations team is that we’re great at thinking on our feet and finding ways to use consumer trends as a reason for the media to tell our clients’ stories.
I love that my job allows me to educate people. If you want to teach your customers more about your product, give me a call: 952-697-5240.
