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Model your marketing according to your pricing strategy

One basic marketing concept is the four Ps of marketing: Product, Price, Place and Promotion. Your product pricing strategy must be considered before you build your ecommerce website and establish your marketing program. The real client comparisons below help...

How to market a new product

It’s reassuring to have a mentor, especially when you’re launching a new product and have a seemingly unending list of tasks to manage. Over the last 35+ years, our full-service product marketing agency has guided entrepreneurs through every stage of the new product...

5 best-performing marketing strategies going into 2024

The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...

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