Trade show exhibitors have only 60 seconds to grab attendees’ attention. Media Relations Agency (publicity.com) uses PR to help our clients draw more traffic to their booths. Even better: These will likely be people already interested in what our clients are featuring...
Most of the health and nutrition clients we work with have invested years in product development before they are ready to start marketing their product or ingredient. Once they are ready to launch, their first question is typically, “How do I get as much exposure for...
Backlinks can improve your SEO ranking (how high your website ranks in search engine results). But are you using the right backlinks to get SEO results that support your marketing goals? Our Media Relations Agency (Publicity.com) team combines the technical and...
Your website’s analytics tell you — quite literally — what makes people click (and buy). These stats are key to successful digital marketing. But if you still rely on the standard Google Analytics’ Universal Analytics, you need to know that it will completely stop...
You are sacrificing sales if you sell products online and you don’t have an affiliate marketing program. Product profiles and reviews, as well as gift guides, are now affiliates’ domains. Even many earned media channels now welcome (some even insist on) affiliate...
Credibility supports sales. People buy from companies they trust. Companies that are doing PR right aren’t waiting for the media to find them. They hire agencies such as ours. With 27-plus years of PR experience, Media Relations Agency Partner and COO Heather Champine...
How much PR did your product earn in 2022? How did that compare with your competitors’ publicity? For a successful marketing strategy in 2023, foundation matters. Earned publicity should be your cornerstone because PR helps you tell your story to the masses. Media...
The wellness industry will be valued at nearly $7 trillion globally by 2025, according to projections by The Global Wellness Institute (GWI). If your product or service targets this lucrative Healthy Chooser® market, leveraging the value of earned media coverage is a...
Marketing keeps reinventing itself. There’s a greater emphasis on the visual experience than ever before. There’s more online impulse buying going on. Podcasters are gaining more influence. To create a 2023 marketing plan in this fluid environment will take experience...
Inflation, supply backlogs and worker shortages continue to impact our nation’s small businesses, which are the backbone of our economy. To save money, small businesses may be tempted to cut their marketing budgets. But that could be disastrous because marketing isn’t...
