Knowing your marketing landscape is critical to your product marketing success. That’s why Media Relations Agency has once again compiled statistics and trends to help you make smarter decisions about your 2024 content marketing budget and strategy. 2024 content...
Content Marketing
B2B companies: What would happen if you stopped posting content?
Who would care if you stopped posting content to your blog and LinkedIn? Who would miss you, if you stopped sending newsletters? To keep people eagerly returning to your properties, you may want to consider prioritizing fans over followers. Media Relations Agency...
People-first content for better SEO
Pay close attention: If you’re writing and posting content on your website primarily to rank higher in search engine results, that tactic could backfire on you. Google’s algorithms may instead rank your content lower. These days, Google rewards what it calls...
Avoid these SEO content mistakes
Even if you’re not publishing keyword-stuffed, link-heavy blogs and landing pages, your website’s content may still be doing you a big disservice. If you are not posting high-quality, useful information, your search engine ranking may slip lower each time Google...
Guidelines for the best marketing content
Your marketing content should be credible, informative and persuasive. Here’s something else to add to this list: it should be easy to repurpose. That’s not just to save you time, although that’s certainly important. Instead, it has to do with the Marketing Rule of 7....
It’s time to finalize your back-to-school campaign
Are your back-to-school marketing plans in place? Last year, Americans’ back-to-school spending was projected to exceed $72 billion. Shopping typically starts as early as July. That gives you just less than two months to prepare. Even if you don’t sell school supplies...
Why it’s smart to work with a seasoned marketing agency
Products that achieve fame today have generally used multiple marketing strategies, often simultaneously, to get there. Things can quickly get complicated when you need to layer everything from digital marketing and SEO work to publicity and influencer coordination....
How social media shares affect SEO
As an SEO specialist, I’m frequently asked if social media shares affect SEO. Yes, social media shares can indirectly impact your search engine rankings in some situations. Despite not being part of the search algorithm, we still recommend sharing new content on...
The new approach to reaching the masses
The more you tell, the more you sell. I love this phrase because it reminds us of the importance of reach and frequency. For your product to become famous, you should share your story with as many people as possible, as often as possible. I’m excited to tell you about...
What is the value of a blog for business?
There is incredible value in having a blog for your business. Surveys have found that marketers who prioritize blogging see 13 times the return on investment over businesses that don’t. Other experts add that blogging can increase indexed pages by as much as 434...
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