When Twin Cities Business reporter Gene Rebeck chose specific locally headquartered companies to interview for his article, “The Malware Pandemic,” it signaled readers that those firms are their community’s trusted subject matter experts. This tacit, third-party...
Placement Examples
Trade coverage helps ignite interest in innovative gummy alternative
As product promotion experts, nothing excites us more than being involved at the introductory stage of a product that could shake up an entire industry. So when the folks at Norway’s Vitux AS wanted to collaborate with us on the U.S. launch of their sugar-free gummy...
Yes, we do arrange market-specific business publicity
When Mytech Partners, an IT consulting and managed services provider, entered the Colorado market, they wanted reputation-boosting publicity to help attract the attention of the local business community. Media Relations Agency delivered. Our publicists personally...
This is how thought leaders build their reputations
It’s smart to want to become a thought leader within your industry. As you earn the trust of your peers, your good reputation will have a halo effect on your business. Decision makers outside of your industry want to work with the best, and your name will become one...
Client’s feature article grabs attention of bigger news outlet
We were thrilled to arrange for Twin Cities Business reporter Tess Allen to interview our client, neurologist Dan Cohen, MD, for this in-depth feature article about his newest product, SOLTEC-SMS. Our excitement grew exponentially when we learned that an even larger...
Broadcast TV interviews broaden your reach
What if, in the next five minutes, you could tell nearly 42,000 people about your products? Exciting, right? That’s what happened when we arranged for CBS-TV affiliate WBTV to interview our client’s representative Michael Woods for this TV news segment. Actually, this...
Do you still think you only need publicity in your industry trades?
B2B companies often believe they only need publicity in their industry trades. While taking such a highly targeted approach to your media outreach makes sense, remember that top decision makers rarely limit their media consumption to the trades. Many also are avid...
We arranged media coverage about a trend, before it’s a trend
Is it possible to create consumer media interest in a product before it’s even released? You betcha! It’s not easy getting reporters to write about something that isn’t on the market yet. But when neurologist and sleep diagnostic equipment pioneer Dan Cohen, MD...
Newspaper article gave readers many reasons to do business with our client
Cleanliness has been on nearly everyone’s mind since the start of the pandemic. So it’s a bit ironic that our client GB Environmental, which specializes in fresh air and clean environments, initially took a big hit to business in 2020. We arranged this article in the...
Print news stories hold readers’ attention
Each form of media, whether traditional and digital, has its unique benefits. Print readers are less likely to multi-task. They are more apt to stay focused on your story, especially if it’s lengthy, without yielding to distractions. Print news stories have another...
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