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MarketSmart Newsletters

They call it the Promotional Mix for a reason

They call it the Promotional Mix for a reason

It’s good to use a combination of all five promotional mix channels: Advertising, Media Coverage, Website, Social Media and Personal Selling. I know we now have more data than we’ve ever had in the past, and that’s great. But don’t get so wound up in data that you miss opportunities to use channels whose value lies in their ability to persuade the masses

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The power is in your story

If you want people to engage with your marketing, go where they connect with the promotional mix. It’s pretty clear where people seek information. They spend hours every day with traditional media, digital media and websites. The image above organizes the promotional...

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