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When Automation Goes Awry: A Tale of Caution

Imagine deploying marketing automation tools like MailChimp or Klavyio with the expectation of streamlining your customer outreach, only to find your messages lost in translation—literally. Here's a story from our own experience that highlights the importance of human...

Snoop Dogg campaign’s marketing blunders

Solo Stove’s recent Snoop Dogg marketing campaign went viral. So why did it apparently force the company’s CEO to resign? Marketing industry pundits were quick to analyze what went wrong. And their conclusions support why our Strategically Aimed Marketing process is...

Content is no longer king

In 1996, Bill Gates proclaimed, ‘Content is King’. Churn out a lot of content and the sales will follow. Now in 2024, the king has been dethroned. With an estimated 4.8 billion pieces of content published online daily, clearly not all of it is getting read. Today,...

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