by Heather Champine | Nov 20, 2017 | MarketSmart Newsletters
We recently had a client tell us they wanted to spend money on influencer marketing. It’s a big thing right now. According a 2016 marketers survey, 86 percent have used influencer marketing and 94 percent of those who used it found it effective. Those are big numbers.... 
by Lonny Kocina | Oct 24, 2017 | MarketSmart Newsletters
I’ve written a lot of blog posts over the years but none as important as this one. I just finished writing a book that is a guaranteed moneymaker for your business. There is a pervasive problem all companies suffer from, and unfortunately no one seems to be... 
by Lonny Kocina | Oct 20, 2017 | MarketSmart Newsletters
Some of your favorite marketing campaigns may not sell a single product. Consider this: How often do you see ads that are funny and creative, but you have no idea what product they are selling? The ads don’t meet the advertiser’s basic needs and don’t get their points... 
by Lonny Kocina | Oct 5, 2017 | MarketSmart Newsletters
Most reporters and journalists who are running stories about your industry won’t include your product in their stories simply because they don’t know you want them to. That’s a shame. If you want publicity, tell us and we’ll ask the media for you. The publicists at... 
by Kris Best | Sep 28, 2017 | MarketSmart Newsletters
The professional publicists at Media Relations Agency are known for arranging national, regional and local publicity for our clients. These days, publicity is only part of the most successful integrated marketing campaigns. We highly recommend extending the life and... 
by Heather Champine | Sep 22, 2017 | MarketSmart Newsletters
A new study on smartphones emphasizes just how important they may be to your bottom line. The study, conducted by the Pew Research Center, makes it very clear that your marketing needs to be a fully integrated campaign that optimizes mobile technology. Media Relations...
