The title of this year’s Academy Award-winning film, “Everything, Everywhere, All at Once”, resonates with us. As product marketers, Publicity.com works hard to share our clients’ complete stories everywhere their audiences may be looking for information. This is how...
Does your product have a publicist? People are sometimes stumped when I ask that question. “What is a product publicist?” they respond. The answer is almost guaranteed to get them excited because it’s all about making their product famous. A product publicist fuels...
There is incredible value in having a blog for your business. Surveys have found that marketers who prioritize blogging see 13 times the return on investment over businesses that don’t. Other experts add that blogging can increase indexed pages by as much as 434...
There are about 8.2 billion pages on the internet. You need an edge to stand apart from your competition. That’s a tall order when your industry spans an entire continent or several countries. If your website has a national or international audience, our Best in...
Most of the health and nutrition clients we work with have invested years in product development before they are ready to start marketing their product or ingredient. Once they are ready to launch, their first question is typically, “How do I get as much exposure for...
Backlinks can improve your SEO ranking (how high your website ranks in search engine results). But are you using the right backlinks to get SEO results that support your marketing goals? Our Media Relations Agency (Publicity.com) team combines the technical and...
Your website’s analytics tell you — quite literally — what makes people click (and buy). These stats are key to successful digital marketing. But if you still rely on the standard Google Analytics’ Universal Analytics, you need to know that it will completely stop...
Marketing industry research reveals LinkedIn is 277 percent more effective at lead generation than Facebook or Twitter. As with any marketing tool, this requires clear strategy and committing the time to do it properly. Several of our clients are asking our...
Brevity is the enemy of sales. The old saying, “The more you tell, the more you sell” still holds true. That’s because when someone wants something, their appetite for information about what they want shoots way up. Our agency offers two services that will help you...
Researchers estimate that 68 percent of online experiences start with a search query. If you want to grab more sales leads than your local competition, you need to appear at or near the top of the search engine results page. We call this achieving Best in Market....
