Greenway Research Lab – Case Study
Increasing site traffic by creating a multi-functional e-commerce experience
Greenway Research Lab’s website was operating under an old name, had almost no traffic and had multiple functional issues.
Media Relations Agency was asked to create a high-functioning e-commerce website that delivered a great user shopping experience for both wholesale and consumer customers with a fresh design that could deliver multiple prices and shopping experiences.
We did more than solve existing issues. We delivered a new site with a modern design that functions well and has dramatically increased in traffic.
The Challenge
- Create a high-functioning e-commerce platform which can be used used wholesale or purchased by customers
- Create a unique design that stands out
- Improve overall site functionality
Our Approach
- E-Commerce Design: The new Greenway website features enhanced e-commerce including multiple prices for each product, set to display depending on the user type. Products can also be ordered as a white label product or with Greenway branding. In the backend, the ordering process was changed to match the processes of the company. While there were lots of customizations to WooCommerce, it is still easy to use for customers.
- User-Centered Design: We built the site from the user’s perspective, using a modern app-style design. We planned a thorough site structure that allows for easy navigation, and an even mix between product categories and white label information. We also optimized the sales funnel, making it especially easy for anyone to get information about white labeling or ordering products.
- Responsive Web Design: The old website not only featured soft branding, but it also wasn’t mobile-friendly. In the new build, we constructed a responsive design that looks great on every device, all while using just one URL and one set of code. This enables mobile users to have a positive experience, while also helping mobile SEO and conversion rate for non-desktop users.
- WordPress Development: We developed a new WordPress site that stands out in the industry, is easy to customize, and filled with helpful features. The framework performs efficiently, and easily integrates with other platforms and customized features. Customizations were done in the backend to manage stock efficiently, and use user type to optimize e-commerce experience.
- Search Engine Optimization: Every aspect of the site was done with SEO best practices in mind. We wrote unique optimized content for every product category and page, along with backend optimization and a page speed focus. Keyword research and assignment were performed to ensure every page serves a purpose in Google, The site has since increased its traffic dramatically after having nearly zero traffic prior to launch.
Results
The new site got more traffic and leads in the first 2 months after launch than it did in the previous year, and has steadily increased in traffic since launch.
Greenway Research Lab’s website delivers a much better experience for its users, with a customized e-commerce experience, clean user experience, unique design and branding, and no more security or responsiveness issues.
The modern design will last for many years, and Greenway has a solid marketing tool to grow their business.
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