Be a media pro: Tip No. 12 of 17

In this article

    Tip 12: Say Only What You Want To Say

    Occasionally, someone may ask a question to which you do not know the answer. If that’s the case, simply say so with apology–don’t ever lie or guess. The audience will appreciate your honesty. If you don’t feel qualified to speak on a particular subject, just say so. Don’t let the interviewer draw you into a statement that you prefer not to make.

    Also, keep your facts and figures straight. You lose credibility fast by exaggerating or misquoting. Stick with what you know.

    Article by Lonny Kocina, Founder

    Lonny founded Media Relations Agency in 1987 and built it into a nationally recognized firm serving hundreds of clients. He developed the trademarked Pay Per Interview Publicity® model and helped shape the agency’s early digital direction by securing key domains and advising clients as the internet emerged. In addition to leading the agency for decades, Lonny has taught marketing at the college level and created the Strategically Aimed Marketing (SAM 6®) process, which he continues to teach to business leaders and marketing professionals.

    Leave a Comment