Can you tell me what marketing competence is? How about naming all four marketing mix categories? These are marketing basics and yet even experienced marketers tend to forget what they mean. When I started my journey into digital marketing, I learned these terms from...
Your businesses may be getting a gift this spring. As part of its $800 million effort to support those struggling through the coronavirus pandemic, Google has committed to providing $340 million in ad credits to small- and medium-sized businesses with active Google Ad...
Unless you’re selling ventilators, hand sanitizer or comfort food, your product may not be getting much attention right now. And, if you rely on trade shows and conferences to get in front of prospects, you may be doubly concerned. It may be awhile before you can get...
Our marketing environment has changed drastically. And that means your marketing tactics for the year may need to follow suit. Here are three ways social distancing is affecting your customers, and what you can do about each of them. Spoiler alert: Your website and...
