Recent posts by Krista Wignall

How to market to the cleaning industry

How to market to the cleaning industry

“Marketing is serious business, it’s not social correspondence. There are competitors who would love to have your customers.”  Excerpt from Lonny Kocina’s book,  “The CEO’s Guide to Marketing”   COVID-19. Essential services. Shortages. Virtual events. It’s not...
Is marketing important during a pandemic?

Is marketing important during a pandemic?

I’ve been a publicist for more than a decade, and have arranged thousands of media stories. I was a news producer before that. Because of my background, I know that most companies have a lot more stories to tell than they realize. I honestly hope your product...
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