Recent posts by Jennifer Hanson

How to market a B2B product

How to market a B2B product

As a publicist, some of my most productive conversations with the media have involved B2B products. Whether it’s pitching a client’s story to business editors or making sure a client’s product is included in a relevant trade article, it’s rewarding to feed the...
Spring cleaning your marketing budget

Spring cleaning your marketing budget

This time of year I clean out the closets, tossing outdated clothes, broken toys and sometimes even projects that I started but never finished (sorry macramé plant holder), so I can have room for what’s currently important to my family. This same mentality should...
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