Recent posts by Jennifer Hanson
How to get in touch with the news media
At any given time, an estimated 84 percent of consumers are shopping for something. I saw one report that said buyers rely on an average of five information sources before making a purchase decision, with product demos being a preferred source. Imagine those buyers...
How to hire a publicist for your products
You will get a better response to your product messaging when someone else says nice things about you than when you say nice things about yourself. That’s just one big benefit of media coverage. How do you get started? Hire a publicist. Product media coverage is more...
How to market a B2B product
As a publicist, some of my most productive conversations with the media have involved B2B products. Whether it’s pitching a client’s story to business editors or making sure a client’s product is included in a relevant trade article, it’s rewarding to feed the...
Our health and nutrition PR strategies create more media opportunities
I love the challenge of getting clients’ products mentioned by name in the media. It’s not always easy. It’s a skill I’ve spent years developing. I’ve also dedicated years to nurturing strong relationships with my media contacts
