Recent posts by Heather Aarre

How to get your business featured on the news

How to get your business featured on the news

If your competitor was featured in a positive news story recently, chances are good that it wasn’t just a lucky break. I know this to be true because Media Relations Agency arranges these media opportunities for our clients – locally, regionally, nationally and...
Who should endorse your product?

Who should endorse your product?

If you want the greatest engagement and most potential impact on sales, you need to get the right people talking about your product. While a lucky few may win the promotional lottery by having a certain high-profile duchess photographed with their product, most...
The best way to spend your marketing budget

The best way to spend your marketing budget

I read an article the other day that stated, “Repetition drives sales success.” The more you repeat your messaging to your audience, the more fluent they will become about your product. Our Newsies are based on this principle. They can help you achieve fame for your...
Six clever product marketing strategies

Six clever product marketing strategies

The first quarter of 2018 is over. How are your marketing strategies working so far? For most of our clients, Media Relations recommends a fully integrated marketing approach to improve reach, frequency and results. If you have gaps in your current marketing campaign,...
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