by Gail Brandt | Jan 6, 2016 | Placement Examples
PR has unique advantages as a promotional strategy. When your company is featured in a media story, you have the opportunity to show your business’ human side. You can explain how your business helps your community. You can make an emotional connection with your audience. And you can deliver this message to tens or even hundreds of thousands of people. This Chicago television news segment I arranged for Great Clips made 235,000 impressions. It demonstrates why you need to include PR in your marketing strategy.
by Gail Brandt | Dec 15, 2015 | Placement Examples
This NBC-affiliate television news segment I arranged for Great Clips demonstrates why media coverage is a smart way to promote your business. Media coverage delivers your message in a colorful story and can reach huge audiences. It’s creative marketing that helps consumers enjoy learning what you offer.
by Gail Brandt | Nov 5, 2015 | Placement Examples
During the 16 years I’ve been with Media Relations as a publicist, I’ve definitely seen a lot of changes. But one thing that has been consistent is the power of picking up the phone and building strong relationships with the media. This proactive approach helped me arrange a television segment on a CBS affiliate’s morning show. This segment made 235,000 impressions and taught a massive audience about our client’s ingredient, NIAGEN®. The PR industry will continue to change, but hard work and personal communication will always be the keys to arranging publicity for your product.
by Gail Brandt | Oct 14, 2015 | Placement Examples
The next time your organization is planning a special occasion, promote your event with media coverage. Publicity such as this NBC-affiliate news segment I arranged for Great Clips brings your story to massive audiences. It can show tens of thousands of people why they should attend your event. Further, media coverage carries a real prestige. Audiences are aware that news content is carefully selected. When you promote your event with publicity, your participants can be part of something they saw on the news.
by Gail Brandt | Mar 6, 2015 | Placement Examples
When you’re spreading the word about a new product, you need a powerful voice to tell your story. This HuntingLife.com product review fires off some perfect marketing for our client’s product, ScopeAid. It focuses national attention on all of the product’s features...
