Search position report

TLC of Hastings  |  tlchastings.com  |  August 1–31, 2026  |  113 tracked keywords

35.8%
down 5.8 points from 41.5%
Search visibility across the tracked keyword set
67 of 113
Keywords ranking in the top 100
45
Keywords in the top 3
7.2
Average position where ranking
17 up / 25 down
Keywords that moved this month

Where the month landed

TLC is still the strongest site in this keyword set by a wide margin, holding 45 top-three positions and an average position of 7.2 where it ranks. August was a step back from July, though: visibility fell 5.8 points, 25 keywords lost ground against 17 that gained, and 10 keywords dropped out of the top 100 entirely.

Most of the losses sit in parenting-support and donation topics, though two core pages slipped as well: pregnancy options and post-abortion emotional recovery. On the other side, ultrasound timing, pregnancy options, and abortion-pill-reversal content all gained ground, and four keywords entered the top 100 that were not ranking in July.

How TLC compares

TLC of Hastings
35.8%
Planned Parenthood
17.8%
My Pregnancy Choices
3.5%
Women's Life Care Center
1.5%
SiteRankingTop 3 Top 10Avg. positionVisibility
TLC of Hastings 67 45 54 7.2 35.8%
Planned Parenthood 61 19 37 13.8 17.8%
My Pregnancy Choices 25 3 12 22.5 3.5%
Women's Life Care Center 17 4 7 28.0 1.5%

Measured across the same 113 keywords. National sites like Planned Parenthood compete on the informational terms but rarely on Hastings-specific searches.

What improved

KeywordPositionChangeResult type
pregnancy options explained16up 84Organic
how early can you get an ultrasound33up 67Organic
how to reverse the abortion pill46up 54Organic
can i reverse the abortion pill49up 39Organic
am i pregnant quiz early symptoms1up 20AI Overview
how to tell partner about unplanned pregnancy1up 17AI Overview
abortion pill reversal near me8up 13Organic
where to get abortion alternatives4up 10AI Overview
doctor visit for pregnancy confirmation2up 9Local pack
how to give a baby up for adoption17up 8Organic
free pregnancy counseling contact1up 3Local pack
where to get tested for stds6up 3Organic
post abortion counseling3up 3Local pack
where to get a pregnancy test38up 3Organic
baby item donation hastings mn4up 2AI Overview
pregnancy loss counseling near me2up 1Local pack
pregnancy support volunteer opportunities1up 1AI Overview

What declined

KeywordPositionChangeResult type
where to donate baby supplies near me27down 26Organic
pregnancy options instead of abortion21down 20Organic
emotional healing after abortion42down 19Organic
pregnancy help instead of abortion9down 8Organic
emotional healing after abortion or miscarriage12down 5Organic
donate to pregnancy resource center10down 3Knowledge panel
earn while you learn parenting program3down 2Organic
free pregnancy test near me2down 1Organic
lactation consultant near me10down 1Organic
natural fertility education5down 1Organic
free ultrasound for pregnancy2down 1Local pack
pregnancy help near me2down 1Organic
am i pregnant quiz15down 1Organic
unplanned pregnancy support11down 1Knowledge panel
what are my pregnancy options36down 1Organic

Dropped out of the top 100

KeywordPosition in July
best way to announce teen pregnancy1
donate essential baby items1
help for single moms with newborns1
fatherhood mentoring program1
parenting support for new moms1
breastfeeding vs bottle feeding pros and cons20
when should i get an ultrasound25
counseling for women after abortion28
parenting help for young fathers33
free baby supplies for moms60

Seven of these ten are parenting-support or donation terms, and several were previously appearing as AI Overview citations rather than standard listings. That placement turns over quickly, so a drop here does not necessarily mean the page itself lost ranking strength. This is the first thing we will look at in September.

How TLC is showing up

Not every first-place result is the same kind of result. Of the 36 keywords where TLC ranks first, 24 are citations inside Google's AI Overview panel and the rest are standard listings, local-pack results, or sitelinks. AI Overview placements are valuable but less stable month to month, which explains most of the movement in this report.

Result typeKeywordsOf those, ranked first
AI Overview2724
Organic264
Local pack117
Knowledge panel20
Sitelinks11

Where we are focused next

Recover the parenting and donation pages. Most of the keywords that fell out of the top 100 point to this group of pages. We will check indexing, internal links, and page content on the parenting classes, fatherhood, and baby-item donation pages first.

Build on the ultrasound and pregnancy-options gains. Four keywords entered the top 100 this month on those topics, ranking in the 30s and 40s. That range is usually where added depth and internal linking produce the fastest movement.

Reduce reliance on AI Overview placements. Where TLC appears only in an AI Overview and not in the standard results below it, we will work the underlying page toward a conventional ranking as well.

Source: Semrush Position Tracking, 113 keywords, Hastings, MN local search. Reporting period August 1–31, 2026; positions as recorded August 31. Position changes compare the end of August against the end of July. Visibility is the share of available first-page presence TLC holds across the tracked keyword set. Prepared by Media Relations, Inc.

Appendix: all ranking keywords

KeywordPositionChangeResult type
about tlc of hastings1no changeAI Overview
alternatives to abortion near me1no changeAI Overview
am i pregnant quiz early symptoms1up 20AI Overview
best pregnancy resource center in hasting1no changeOrganic
breastfeeding support in hastings mn1no changeAI Overview
contact tlc of hastings1no changeAI Overview
counseling after abortion near me1no changeLocal pack
early pregnancy ultrasound hastings mn1no changeAI Overview
free parenting classes hastings mn1no changeAI Overview
free pregnancy counseling contact1up 3Local pack
free pregnancy resources hastings1no changeAI Overview
free pregnancy tests1no changeAI Overview
free std testing hastings mn1no changeLocal pack
free ultrasound1no changeAI Overview
hastings pregnancy help1no changeSitelinks
how to talk to boyfriend about pregnancy1no changeAI Overview
how to tell partner about unplanned pregnancy1up 17AI Overview
post-abortion support near me1no changeOrganic
pregnancy confirmation ultrasound near me1no changeLocal pack
pregnancy counseling1no changeLocal pack
pregnancy decision counseling near me1no changeAI Overview
pregnancy help center near me1no changeAI Overview
pregnancy help near hastings mn1no changeAI Overview
pregnancy resource center1no changeOrganic
pregnancy resource center hastings mn1no changeAI Overview
pregnancy support volunteer opportunities1up 1AI Overview
pregnancy test hastings mn1no changeOrganic
support after miscarriage hastings mn1no changeAI Overview
support for new dads hastings mn1no changeAI Overview
support hastings pregnancy center1no changeAI Overview
unplanned pregnancy help near me1no changeLocal pack
unplanned pregnancy support coaching1no changeAI Overview
volunteer at a pregnancy center1no changeAI Overview
where can i get a free pregnancy test near me1no changeLocal pack
where to find pregnancy support near me1no changeAI Overview
women s health education hastings mn1no changeAI Overview
doctor visit for pregnancy confirmation2up 9Local pack
free parenting classes near me2no changeOrganic
free pregnancy test near me2down 1Organic
free ultrasound for pregnancy2down 1Local pack
pregnancy help near me2down 1Organic
pregnancy loss counseling near me2up 1Local pack
earn while you learn parenting program3down 2Organic
earn while you learn pregnancy program3no changeOrganic
post abortion counseling3up 3Local pack
baby item donation hastings mn4up 2AI Overview
where to get a pregnancy test for free4no changeAI Overview
where to get abortion alternatives4up 10AI Overview
natural fertility education5down 1Organic
where to get tested for stds6up 3Organic
abortion pill reversal near me8up 13Organic
pregnancy help instead of abortion9down 8Organic
donate to pregnancy resource center10down 3Knowledge panel
lactation consultant near me10down 1Organic
unplanned pregnancy support11down 1Knowledge panel
emotional healing after abortion or miscarriage12down 5Organic
am i pregnant quiz15down 1Organic
pregnancy options explained16up 84Organic
how to give a baby up for adoption17up 8Organic
pregnancy options instead of abortion21down 20Organic
where to donate baby supplies near me27down 26Organic
how early can you get an ultrasound33up 67Organic
what are my pregnancy options36down 1Organic
where to get a pregnancy test38up 3Organic
emotional healing after abortion42down 19Organic
how to reverse the abortion pill46up 54Organic
can i reverse the abortion pill49up 39Organic

46 additional tracked keywords are not currently ranking in the top 100 and are not listed here.