Media Relations Agency
Before we plan, we connect every source into a single, queryable dashboard. Search, analytics, ads, sales, email, social, and earned media.
Most companies own far more data than they can see. The gaps holding back growth are usually configuration, not budget. We establish the baseline first.
One client's Search Console feed was being pulled without the query dimension—daily totals only, no keywords. Google was already recording every query behind 3 million impressions; nobody was asking for them.
Another client's email platform reported campaign names but no opens or clicks, and 40,000 delivered emails showed 3 sessions in analytics because links were never tagged.
We do not guess. We read the baseline. Analysis provides raw findings with real numbers attached, showing exactly where demand lands and where it falls off.
Clarity before execution. Anyone can use the tools. We make them perform better because we anchor our strategy in objective reality.
| Metric Element | Observed Baseline Finding |
|---|---|
| Search Volume | 3.03 million impressions produced 16,057 clicks in 12 months. |
| Position Value | 296 queries ranked in Google's top ten and earned 964 clicks. |
| Brand Deficit | Branded searches were 0.4% of impressions but 37% of clicks. (46% CTR for branded vs. 0.32% non-branded). |
| Buried Assets | 105 category pages held 1.1 million impressions at an average position of 20. |
| Channel Intent | 45% of sessions came from organic search; organic produced 29 of 44 sample requests (highest-intent). |
| Conversion Block | 18,886 sessions produced 224 conversions (1.19% rate) because product pages carried no path to act. |
AI assistants do not rank pages. They assemble answers from sources they trust and credit where they found them.
The work splits in two: On-Site (being worth citing via structured data, comparison content, specifications) and Off-Site (being present in trade press, media, and owned channels).
This is MRA's differentiator. Earned media has always been our craft. Now, PR is the mechanism for AI visibility. For AI, the mention is the asset; the link is a bonus. Retrieval builds associations from language.
This is a real deliverable, not a summary. It establishes search keywords prioritized by demand, distinct AI prompts, page assignments, and targeted earned-media publications.
It includes workstreams with named leads, a phased timeline, and targets shown against baselines.
Query: "clean room beard cover"
Rank: Page 1 | Yield: 8 clicks / 13,705 impressions
| Competitor | Title: "Cleanroom Apparel Sterile Beard Covers" Desc: Names product series, material, manufacturing standard. |
|---|---|
| Client | Title: "Beard Covers" Desc: "Comfortable, durable and easy to use." |
| Reality | Client had 4.8 store rating (135 reviews) and visible pricing. Competitor lacked both. Client was winning on signals that take years to earn, losing on two fields editable in an afternoon. |
Only now, after seeing the baseline data, the analysis, and the written plan, do we bring back a roadmap costed by task.
We offer two structures: A Monthly Program (compounds faster, predictable execution) or a Flexible Marketing Account (lower commitment, funded in increments drawn against approved work, ideal for forming priorities).
* Advertising spend and software subscriptions are pass-through costs billed at cost with no markup.
| Deliverable / Program | Investment |
|---|---|
| Research & Strategy (The Plan) | $1,800 ONE-TIME |
| Dashboard Setup | $0,000 ONE-TIME |
| Dashboard Access | $0,000 /MO |
| SEMrush AI Visibility Tracking | $99 /MO/DOMAIN |
| Monthly Program (Digital) | From $3,500 /MO |
| Monthly Program (Digital + PR)* | From $7,000 /MO |
| Flexible Marketing Account | $5,000 INCREMENTS |
| Account Manager Included Time | 00 HOURS/MO |
* PR package is required when running the earned-media side of the program.
You cannot build authority on a broken foundation. For clients with outdated digital presences, we offer pre-built, performance-tuned base builds.
Built to capture leads, rank in search from day one, and serve as the hub for PR and Ad funnels. Most clients pair a Starter Site with a Flexible Marketing Account to fund post-launch content.
| Starter Site — WordPress | $0,000 |
| Starter Site — WooCommerce | $0,000 |
| Starter Site — Shopify | $0,000 |
We prioritize by return, effort, and what your in-house team wants to own.
Typical flow: Metadata & listing corrections (fast) → Category/hub pages where demand lands (fast) → Mid-ranking page optimization (medium) → Product feeds (medium) → Owned channels (medium) → Digital PR and earned media (compounding over time).
The Cheapest Available Wins
212 queries sat at positions 11–20, carrying 217,649 impressions and earning 350 clicks.
Missed Intent
One client had 54 videos averaging 49% view-through, with no calls to action on any of them.
We execute against the plan, led by one dedicated Account Manager who coordinates PR, content, SEO, and ads. You manage one person, not a roster of specialists.
We measure against the baseline and meet every month. The monthly meeting is a decision session, not a status update.
| Target Keyword Positions |
| Branded vs Non-Branded CTR |
| AI Answer Presence & Competitors Named |
| AI Assistant Referrals (Sessions & Revenue) |
| Earned Placements & Referring Domains |
| Revenue & Return (Organic vs Paid) |
"AI Overviews appeared on 34% of one client's tracked keywords in June, 46% in July, 63% in August. Over the same period they lost four top-ten positions. Without monthly tracking that shift is invisible until revenue moves."
The rule is simple: you see your own data and the analysis of it before you are ever asked to commit to a monthly budget.
MEDIA RELATIONS AGENCY