TLC of Hastings

Search position report

September 1–30, 2026  |  tlchastings.com  |  113 tracked keywords

Prepared by
Media Relations, Inc.

38.1%
up 2.3 points from 35.8% in August
Search visibility across the tracked keyword set
69 of 113
Keywords ranking in the top 100
46
Keywords in the top 3
8.5
Average position where ranking
20 / 19
Keywords that moved up / down this month

Where the month landed

September recovered most of August's dip. Visibility rose 2.3 points to 38.1%, TLC now ranks for 69 of the 113 tracked keywords (up from 67), and it holds first place on 39 keywords, up from 36. Average position slipped from 7.2 to 8.5, mostly because six keywords entered the top 100 this month and new entries tend to come in low; two of them landed at 79 and 87.

The largest gains came in the two areas flagged last month. Post-abortion recovery content rebounded, with “emotional healing after abortion” moving from 42 to first, and the donation and parenting pages started to come back: “where to donate baby supplies near me” went from 27 to first, and “help for single moms with newborns,” which dropped out in August, returned at second. The losses were concentrated in two places: two first-place AI Overview citations that fell sharply, and the pregnancy-options and abortion-pill-reversal content that gained in August, which gave much of that back.

How TLC compares

TLC of Hastings
38.1%
Planned Parenthood
15.4%
My Pregnancy Choices
2.4%
Women's Life Care Center
0.5%
SiteRankingTop 3 Top 10Avg. positionVisibility
TLC of Hastings6946558.538.1%
Planned Parenthood57163120.215.4%
My Pregnancy Choices2531027.42.4%
Women's Life Care Center90335.00.5%

Measured across the same 113 keywords. TLC widened its lead this month: Planned Parenthood's visibility fell from 17.8% to 15.4%, and both local competitors also declined.

What improved

KeywordPositionChangeResult type
help for single moms with newborns2up 98Organic
help for women with unplanned pregnancy6up 94Local pack
life coaching near me12up 88Organic
post-abortion support33up 67Organic
emotional healing after abortion1up 41AI Overview
where to donate baby supplies near me1up 26Local pack
counseling for women after abortion79up 21Organic
open adoption near me87up 13Organic
emotional healing after abortion or miscarriage1up 11AI Overview
donate to pregnancy resource center1up 9AI Overview
pregnancy options instead of abortion14up 7Organic
am i pregnant quiz11up 4Organic
how to give a baby up for adoption13up 4Organic
where to get abortion alternatives1up 3AI Overview
lactation consultant near me7up 3Organic
earn while you learn parenting program1up 2Organic
earn while you learn pregnancy program1up 2AI Overview
doctor visit for pregnancy confirmation1up 1Local pack
free ultrasound for pregnancy1up 1Local pack
pregnancy help near me1up 1Local pack

What declined

KeywordPositionChangeResult type
how to talk to boyfriend about pregnancy69down 68Organic
am i pregnant quiz early symptoms23down 22Organic
how to reverse the abortion pill63down 17Organic
abortion pill reversal near me16down 8Organic
pregnancy help instead of abortion15down 6Organic
how early can you get an ultrasound37down 4Organic
unplanned pregnancy support coaching4down 3Organic
post abortion counseling6down 3Local pack
baby item donation hastings mn7down 3Organic
where to get tested for stds9down 3Organic
free pregnancy counseling contact3down 2Local pack
pregnancy loss counseling near me4down 2AI Overview
free ultrasound2down 1Organic
pregnancy confirmation ultrasound near me2down 1Local pack
pregnancy resource center2down 1Organic

Dropped out of the top 100

KeywordPosition in August
pregnancy options explained16
what are my pregnancy options36
where to get a pregnancy test38
can i reverse the abortion pill49

All four were ranking 16th or lower in August, and three are pregnancy-options or abortion-pill-reversal terms that first entered the top 100 last month. Rankings in that range move in and out of the top 100 more easily than established positions, so this group is the main focus for October.

How TLC is showing up

Of the 39 keywords where TLC ranks first, 18 are citations inside Google's AI Overview panel, down from 24 in August. The difference moved into standard and local results: TLC now holds first place as a standard listing on 10 keywords (up from 4) and in the local pack on 11 (up from 7). Eight keywords that ranked first only through an AI Overview citation in August kept first place this month as a standard or local result, which is the shift we set out to make.

The two largest declines show why that matters. “How to talk to boyfriend about pregnancy” and “am i pregnant quiz early symptoms” both ranked first in August through an AI Overview citation. Both lost that citation in September and now rank 69 and 23 as standard listings.

Result typeKeywordsOf those, ranked first
AI Overview2018
Organic3310
Local pack1511
Knowledge panel10

Where we are focused next

Stabilize the pregnancy-options and reversal content. Three of the four keywords that left the top 100 belong to this group, and “abortion pill reversal near me” and “how to reverse the abortion pill” also slipped. We will strengthen these pages and link them from the pregnancy-options page, which moved up to 14 this month.

Win back the two lost first-place results. We will review the partner-conversation article and the pregnancy quiz page so they can compete as standard listings, not only as AI Overview citations.

Finish the parenting and donation recovery. The donation and single-moms pages came back this month, but eight of the ten keywords that dropped out in August are still not ranking, including fatherhood mentoring, parenting support for new moms, and donating essential baby items. Those pages stay on the list for October.

Source: Semrush Position Tracking, 113 keywords, Hastings, MN local search. Reporting period September 1–30, 2026; positions as recorded September 30. Position changes compare the end of September against the end of August. Visibility is the share of available first-page presence TLC holds across the tracked keyword set. Prepared by Media Relations, Inc.

Appendix: all ranking keywords

KeywordPositionChangeResult type
about tlc of hastings1no changeAI Overview
alternatives to abortion near me1no changeOrganic
best pregnancy resource center in hasting1no changeOrganic
breastfeeding support in hastings mn1no changeAI Overview
contact tlc of hastings1no changeOrganic
counseling after abortion near me1no changeAI Overview
doctor visit for pregnancy confirmation1up 1Local pack
donate to pregnancy resource center1up 9AI Overview
early pregnancy ultrasound hastings mn1no changeAI Overview
earn while you learn parenting program1up 2Organic
earn while you learn pregnancy program1up 2AI Overview
emotional healing after abortion1up 41AI Overview
emotional healing after abortion or miscarriage1up 11AI Overview
free parenting classes hastings mn1no changeOrganic
free pregnancy resources hastings1no changeOrganic
free pregnancy tests1no changeLocal pack
free std testing hastings mn1no changeOrganic
free ultrasound for pregnancy1up 1Local pack
hastings pregnancy help1no changeOrganic
how to tell partner about unplanned pregnancy1no changeAI Overview
post-abortion support near me1no changeOrganic
pregnancy counseling1no changeLocal pack
pregnancy decision counseling near me1no changeAI Overview
pregnancy help center near me1no changeAI Overview
pregnancy help near hastings mn1no changeAI Overview
pregnancy help near me1up 1Local pack
pregnancy resource center hastings mn1no changeAI Overview
pregnancy support volunteer opportunities1no changeAI Overview
pregnancy test hastings mn1no changeLocal pack
support after miscarriage hastings mn1no changeAI Overview
support for new dads hastings mn1no changeAI Overview
support hastings pregnancy center1no changeAI Overview
unplanned pregnancy help near me1no changeLocal pack
volunteer at a pregnancy center1no changeLocal pack
where can i get a free pregnancy test near me1no changeLocal pack
where to donate baby supplies near me1up 26Local pack
where to find pregnancy support near me1no changeOrganic
where to get abortion alternatives1up 3AI Overview
women s health education hastings mn1no changeLocal pack
free parenting classes near me2no changeOrganic
free pregnancy test near me2no changeOrganic
free ultrasound2down 1Organic
help for single moms with newborns2up 98Organic
pregnancy confirmation ultrasound near me2down 1Local pack
pregnancy resource center2down 1Organic
free pregnancy counseling contact3down 2Local pack
pregnancy loss counseling near me4down 2AI Overview
unplanned pregnancy support coaching4down 3Organic
where to get a pregnancy test for free4no changeAI Overview
natural fertility education5no changeOrganic
help for women with unplanned pregnancy6up 94Local pack
post abortion counseling6down 3Local pack
baby item donation hastings mn7down 3Organic
lactation consultant near me7up 3Organic
where to get tested for stds9down 3Organic
am i pregnant quiz11up 4Organic
unplanned pregnancy support11no changeKnowledge panel
life coaching near me12up 88Organic
how to give a baby up for adoption13up 4Organic
pregnancy options instead of abortion14up 7Organic
pregnancy help instead of abortion15down 6Organic
abortion pill reversal near me16down 8Organic
am i pregnant quiz early symptoms23down 22Organic
post-abortion support33up 67Organic
how early can you get an ultrasound37down 4Organic
how to reverse the abortion pill63down 17Organic
how to talk to boyfriend about pregnancy69down 68Organic
counseling for women after abortion79up 21Organic
open adoption near me87up 13Organic

44 additional tracked keywords are not currently ranking in the top 100 and are not listed here.