↓ 58%
Lower page latency
You're doing record volume on a build that's fighting you — a heavy Divi theme, a pricing system that never lets the cache breathe, and too much of every order landing on your team. We've already proven the fix on a smaller store. Here's what that same work does at your scale.
CoinsOnline, same stack, same challenge. Below is the last 90 days of real WP Engine data. Around the launch, page latency falls off a cliff and errors settle down with it.
The CoinsOnline gains didn't come from a plugin or a setting. They came from removing what slows the site down and rebuilding the pricing so the cache can finally do its job — the same fix your site needs.
Replace the heavy, script-laden Divi theme with clean, native WordPress templates. Every page ships less code, loads fewer requests, and renders faster — on phones especially, where most of your buyers are.
Stop the pricing system from rewriting products every minute and wiping the cache. Prices flow through a controlled push instead — which frees the full-page cache, so visitors and traffic spikes are served instantly instead of rebuilt every time.
Spot-linked prices stay current without breaking caching. Customers see accurate numbers; the server does a fraction of the work. Real-time pricing and speed — not a trade-off between them.
A cleaner, more reliable path to purchase means fewer customers getting stuck and giving up — and fewer of them picking up the phone to finish an order your site should have closed on its own.
Here's the part worth sitting with: CoinGuide does far more traffic than CoinsOnline — and CoinsOnline is where we already cut latency by more than half and dropped the error rate from over 10% to under 5%. Every visitor those fixes helped, you have many times more of. The same work returns more here, not less, and you're already on the stronger plan to carry it.
The dropped visitors and "site can't be reached" screens that turn buyers away under load go away when the site is cached and steady. At your volume, that's a lot of recovered orders every day.
The color-shifting and half-rendered pages from Divi's cache fighting the CDN disappear with native templates. The store looks right every load — no more "why does it look broken" tickets.
A lighter backend means the order screens, product edits, and daily admin your team lives in load fast instead of grinding. Less time fighting the dashboard, more orders handled per hour.
When the site is fast and checkout is reliable, customers finish the order themselves instead of calling your team to do it for them. Every call that turns into a self-serve checkout is time your staff gets back — and an order that closes even after hours.
A calmer, cached site holds up when a price swing sends a wave of buyers at once. The traffic you're already paying to attract actually reaches checkout.
Pricing managed in one clear place instead of buried in a vendor system. Easier to adjust, easier to audit, and no longer the thing throttling your store.
CoinGuide is up 125% year over year — more than double last year's pace — on a site handling far more traffic than the store we already fixed. At this volume, every dropped visitor, every error screen, and every order your team has to finish by hand is real money. The rebuild isn't a cost against that growth; it's how you protect it, free up your staff, and keep it climbing.
With the urgent fixes already handled, here's what's left to unlock the real gains — worked in stages, with natural check-in points so you see progress before the next step.
Rather than one large approval up front, the work is funded in $10,000 increments through your Flexible Marketing Account. You approve a chunk, see the results, and decide on the next.
A defined piece of work, delivered and reviewed before the next is committed.
Natural checkpoints to adjust priorities as we learn what moves the numbers most.
With the new foundation in place, we set you up with a live dashboard — the numbers that actually move the business, in one view. It's the difference between guessing at marketing and steering it.
See what's driving orders and what isn't, in real time — so spend goes where it earns and nothing runs on a hunch.
The answers your team needs are on one screen instead of buried across reports — so planning and prioritizing gets faster.
The same live data flows straight to our team's AI tools, so they're working from what's true right now when they adjust plans and set priorities.
The fastest way to see it is to see it. Give us 30 minutes and we'll walk you through exactly what we built on CoinsOnline — the speed, the checkout, the pricing flow — and where the same work fits your store.
Text or email me when you want to see it