Digital Operations · Where We Would Start

Your Known Issues, In the Order We Would Work

Based on the issues you reported, plus your site health report, the exported code snippets, and your WooCommerce webhook logs. Estimates are ranges. Each task is confirmed with you before it begins.

Media Relations Agency
Anna Lotan USA
September 2, 2026
StepWhat it involvesEffortEstimate
1 Access and backups Get into your web host admin and confirm that backups exist and work. Nothing gets changed until there is a way back. Light $150 to $300
2 Registration links and approval Four active code snippets send your registration and pricing links to an old staging address, so a professional who clicks for pricing reaches a dead end. Separately, the check that should hold new accounts as pending is written against the wrong value, which is why they approve themselves. Light $350 to $600
3 Welcome letter and survey Reword the welcome message and make the get to know you survey easy to reach, so new accounts actually complete a profile. Light $250 to $450
4 Hosting review Review your current plan and its usage reports, then compare a managed option such as WP Engine at a similar price. Managed hosting moves security, caching, and backups off WordPress and onto the platform, retiring several plugins outright, and adds a staging site plus a tool that keeps plugins current apart from the critical ones best done by hand. Covers the review and recommendation; moving the site is quoted once a plan is chosen. Moderate $350 to $600
5 Duplicate orders Two of your orders were charged a minute apart on the same card for the same items. That points to a slow response inviting a second submission, so the root cause is addressed under speed. Here we harden checkout so a second submission is refused. Light $350 to $600
6 Document the customizations A deeper scan of the custom code and configuration on the site, and a written record of what each piece is meant to do. Much of it was added by previous developers who left no notes. Moderate $700 to $1,100
7 Plugin review and removal 62 active plugins, with real duplication: two free gift plugins, six import and export tools, two search plugins, several builder add-ons. We decide the keepers first, starting with which form tool, then remove the rest in stages on staging. Moderate $800 to $1,200
8 Form consolidation Move registration, approval, the survey, and contact onto a single form tool. Our Gravity Forms license transfers to you, so this reduces both the plugin count and what you pay in licenses. Moderate $900 to $1,400
Steps 1 through 8 $3,850 to $6,250
Priced once we know more
9 Speed and efficiency Use everything the hosting platform provides, then find what is consuming the server's processing capacity. The size of this depends on the hosting decision in Step 4 and on what the cleanup in Steps 6 and 7 uncovers, so it is quoted once those are done. The figure shown is indicative and includes moving the site if you change hosts. Moderate to Heavy $1,500 to $4,000
10 Fulfillment integration Your webhook logs show WooCommerce delivering every order and the fulfillment service accepting each one, so the break is downstream of your site. This may resolve in one session with their support, or it may need deeper tracing. It may also improve on its own once the server keeps up. Light to Moderate $300 to $900

Worth knowing

Caching is not the same as speed. Most of the speed work done here so far has involved caching tools. Caching works well, but logged in visitors do not receive the benefit, and your professional customers are all logged in. The site has to process quickly, not only serve pages quickly.
The dropped fulfillment orders may be the slowness. When a server runs short of processing capacity, connections get dropped part way through. That would explain orders that never arrive despite a connection that looks healthy. Two fronts to work: find what is consuming the capacity, and confirm whether the plan provides enough of it.
Klaviyo is being reached the long way around. Your approvals currently feed Klaviyo through a separate tool called Noptin. The Klaviyo plugin itself is installed but was never configured. It should either be removed or set up properly and used to connect your other tools directly.

What we need to get started

  • SiteGround admin access, including backups, FTP, and staging if it exists
  • Shippo access
  • A short screen share on QuickBooks to verify the connections
  • A Klaviyo admin user
Later, not needed to begin: Google access for Analytics, Tag Manager, Business Profile, and Ads.

Not included

  • Hosting fees, plugin licenses, and subscriptions, billed at cost and paid directly by you
  • Accounting and tax advice. Your bookkeeper decides what QuickBooks holds
  • Design, content, and marketing work, quoted separately
  • Warehouse and fulfillment operations
  • Outcomes that depend on another vendor's response time

Two ways to work with us

Flexible Marketing Account

Starting at $5,000 on account

You place money on account. We build estimates and set priorities with you, then work down the list, drawing each task against the balance as it is completed. You approve before anything starts, and you top up only when you choose to.

Month to month partnership

Starting at $3,500 per month

A set monthly arrangement that brings us on as an ongoing extension of your team, across the site, the systems, and the marketing. This usually makes more sense once the immediate repairs are behind you.

How this adds up. Steps 1 through 8 are the repairs and the cleanup, and an opening $5,000 account covers them in most cases. Steps 9 and 10 sit outside that figure because neither can be priced honestly yet. The speed work depends on which hosting plan you choose and on what unwinding the previous vendors uncovers. The fulfillment integration may take one conversation or several, and part of that timing belongs to them rather than to us. We estimate each task with you before it starts, so nothing arrives after the fact.