Digital Operations · Where We Would Start

Your Known Issues, In the Order We Would Work

Based on the issues you reported, plus your site health report, the exported code snippets, and your WooCommerce webhook logs. Effort is rated relative to the other items rather than priced line by line, because the early steps sharpen the later ones.

Media Relations Agency
Anna Lotan USA
September 2, 2026

Jason Kocina jkocina@mediarelations.com

Step		What it involves	Effort
1	Access and backups	Get into your web host admin and confirm that backups exist and work. Nothing gets changed until there is a way back.	Light
2	Registration links and approval	Four active code snippets send your registration and pricing links to an old staging address, so a professional who clicks for pricing reaches a dead end. Separately, the check that should hold new accounts as pending is written against the wrong value, which is why they approve themselves. Both are small fixes with immediate effect.	Light
3	Welcome letter and survey	Reword the welcome message and make the get to know you survey easy to reach, so new accounts actually complete a profile.	Light
4	Hosting review	Review your current plan and its usage reports. WP Engine is worth comparing at a similar price: it moves security, caching, and backups off WordPress and onto the platform, which retires several plugins outright. It also provides a staging site and a plugin management tool that keeps everything current, apart from the critical updates that should be done by hand.	Moderate
5	Duplicate orders	Two of your orders were charged a minute apart on the same card for the same items. That pattern points to a slow response inviting a second submission, so the root cause gets addressed under speed. We can also harden checkout so a second submission is refused.	Light
6	Document the customizations	A deeper scan of the custom code and configuration on the site, and a written record of what each piece is meant to do. Much of it was added by previous developers who left no notes.	Moderate
7	Plugin review and removal	62 active plugins, with real duplication: two free gift plugins, six import and export tools, two search plugins, several builder add-ons. We decide the keepers first, starting with which form tool, then remove the rest in stages on staging.	Moderate
8	Form consolidation	Move registration, approval, the survey, and contact onto a single form tool. Our Gravity Forms license transfers to you, so this reduces both the plugin count and what you pay in licenses.	Moderate
9	Speed and efficiency	Use everything the hosting platform provides, then find what is consuming the server's processing capacity. Of everything on this list, this is the one most likely to run longer than expected.	Moderate to Heavy
10	Shippo integration	Your webhook logs show WooCommerce delivering every order to Shippo, and Shippo accepting each one, so the break is downstream of your site. We work the logs together with Shippo support rather than guessing from this end.	Moderate

Worth knowing

Caching is not the same as speed. Most of the speed work done here so far has involved caching tools. Caching works well, but logged in visitors do not receive the benefit, and your professional customers are all logged in. The site has to process quickly, not only serve pages quickly.

The dropped Shippo orders may be the slowness. When a server runs short of processing capacity, connections get dropped part way through. That would explain orders that never arrive despite a connection that looks healthy. Two fronts to work: find what is consuming the capacity, and confirm whether the plan provides enough of it.

Klaviyo is being reached the long way around. Your approvals currently feed Klaviyo through a separate tool called Noptin. The Klaviyo plugin itself is installed but was never configured. It should either be removed or set up properly and used to connect your other tools directly.

What we need to get started

SiteGround admin access, including backups, FTP, and staging if it exists
Shippo access
A short screen share on QuickBooks to verify the connections
A Klaviyo admin user

Later, not needed to begin: Google access for Analytics, Tag Manager, Business Profile, and Ads.

Not included

Hosting fees, plugin licenses, and subscriptions, billed at cost and paid directly by you
Accounting and tax advice. Your bookkeeper decides what QuickBooks holds
Design, content, and marketing work, quoted separately
Warehouse and fulfillment operations
Outcomes that depend on another vendor's response, such as Shippo

Two ways to work with us

Flexible Marketing Account

Starting at $5,000 on account

You place money on account. We build estimates and set priorities with you, then work down the list, drawing each task against the balance as it is completed. You approve before anything starts, and you top up only when you choose to.

Month to month partnership

Starting at $3,500 per month

A set monthly arrangement that brings us on as an ongoing extension of your team, across the site, the systems, and the marketing. This usually makes more sense once the immediate repairs are behind you.

What this costs. Most of the list above fits inside an opening $5,000 account. Two things could carry it further: the speed and efficiency work, where the cause is not yet known, and anything waiting on another vendor. Neither would reach you as a surprise. Every task is estimated with you before it begins, and you decide what proceeds.