August 2026

Monthly update for Abdallah Candies

Media Relations Agency
Prepared 1 September 2026
$354,984Online revenue, Jan–Aug 2026
+4.2%vs the same months in 2025
4,663orders YTD, up from 4,544
$78.45August average order

Two things we need from you

  1. Review the corporate order form abdallahcandies.com/corporate-order-form-2. Once you're happy with it, we flip over to the new system and retire the old form.
  2. An hour on the new site, early next week We have the header, menus and product pages ready to walk through, and a few naming decisions that need your call.

August, and the summer

$27,851 across 355 orders. Level with last August, and well clear of where Augusts used to sit.

August revenue by year

2019$7,262
2020$13,567
2021$12,066
2022$18,602
2023$19,278
2024$27,485
2025$28,872
2026$27,851
Online orders only. August has nearly quadrupled since 2019 and has held around $28,000 for three years.

The summer gap is closing on its own

Every summer month this year came in well above its seven-year average:

May +46%  ·  June +60%  ·  July +94%  ·  August +53%

May to August has always been the quiet stretch. It is materially less quiet than it was, which is worth knowing before we spend money trying to fix it.

Also worth noting: the median August order was $71.60, just over the $69 free-shipping line. Customers are reaching for it. Orders below the threshold have fallen from roughly three in four historically to 42% this August.

Why we're changing the cookie banner

The current opt-in banner has stopped analytics from seeing most of the business.

Share of orders Google Analytics recorded

Sep 24–
Jun 2683%
July40%
August22%
Google Analytics recorded 79 of 351 August orders, and $6,738 of $27,529 in revenue.

What this means, plainly

For nearly two years analytics captured a reliable 83% of orders. Something tightened in the consent banner around July, and it fell to 40%, then 22%.

Sales themselves are unaffected. The orders are all there in WooCommerce. What we've lost is the ability to see where customers come from, which pages sell, and whether anything we do works.

In September we switch to opt-out, which is the standard approach and what the site used before. Expect reported traffic and revenue to jump sharply afterwards. That is measurement being restored, not growth, which is worth remembering when you see the numbers.

September

Two tracks: fixing what we can see, and building the front of the new site.

Cookie complianceSwitch to opt-out and re-baseline the reporting.
One place to manage customizationsAll the custom work currently spread across theme files is being consolidated into a single area you can manage from the admin, including a screen for setting up the Monthly Special and the seasonal ranges a year at a time.
Header & mega menuDesktop and mobile, rebuilt around what actually sells.
Home pageSeasonal content that changes itself month to month.
Product categoriesReal filters: chocolate type, size, gift-ready, dietary.
Single product pageClear sizes and prices, gift wrap as a proper choice.

August spend

Monthly marketing & support

$4,198

24.75 hours. Slightly under the 2026 monthly average of $4,228.82.

New site work $2,283 · content & social $1,451 · 2026 planning $310 · technical support $155

Flexible marketing account

$2,340 of $12,000

$9,660 remaining. 13 hours of custom development.

Mega menu & mobile menu 8.75 hrs · plugin consolidation 2.5 hrs · Google Analytics 1.75 hrs