Your publicity content is judged on one thing …

Your publicity content is judged on one thing: Does the media believe your story is relevant to their audiences? Everything else is secondary. Our content writers use Media-Grade Content® to clearly convey how your products will improve the lives of your target audience. 

Publicity content should be brief and authentic 

Always expect reporters and producers to first skim your press releases and articles. They won’t read beyond the headline unless they’re intrigued. Every paragraph must be succinct and compelling. 

It must also be genuine. It’s difficult to write convincingly about how it feels to drive a car if you’ve never been behind the wheel. Journalists can sense if a writer is trying to bluff their way into sounding knowledgeable. 

Media Relations Agency’s writers are content marketing professionals who have written for more than 70 industries. It’s difficult to find a subject we’re unfamiliar with! We apply our lifetimes of experience and solid subject matter knowledge to every writing task.

Media-Grade Content improves publicity content’s impact and credibility 

Our writing approach starts with a deep understanding of the problem your product solves, why people buy it and how it is different from your competition. 

Our writing style is based on our agency’s 30 years of arranging media coverage for our clients. Writing from a journalist’s perspective improves the impact and credibility of our content. We even use the media’s preferred AP Style. Publishers love it when there’s little-to-no editing required for our content to meet their high standards.  

Our backgrounds and brand marketing expertise distinguish us from other writing services. To start using our Media-Grade Content services, call us at 952-697-5269 or use this form


Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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