null

Will your product be on anyone’s 2018 holiday wish list?

by | Aug 14, 2018 | Advice & Tips

holiday marketing strategy

If you don’t act quickly, your leisurely summer may cost you year-end sales and sales to kick off the new year! Media Relations Agency publicists are currently helping our clients gain important fourth-quarter and 2019 first-quarter exposure by arranging for their products to appear in holiday stories and New Year, New You stories.

Having a well-designed holiday marketing strategy can go a long way toward attracting customers and ensuring their brand loyalty. There’s still time for you to be included in our media pitches!

We know how to get this coveted publicity because we’ve been doing it for decades. The secret is to get your ideas to the reporters and list-makers now. Believe it or not, these editors are already making their plans. With our 30 years of experience and enviable proprietary list of media contacts, we know just who to pitch and when. We have connections with all media types, from TV and radio to traditional print, digital news and even top bloggers.

We begin by getting the media excited about your product. We present multiple angles and gift ideas. We help the reporters, editors and producers understand why your product is perfect for their audiences. We don’t stop once we get you in a story or guide. We work to create a louder buzz.

But we need time to craft a quality, professional campaign. If you wait until November to call us, there won’t be much we can do to get your story out there in time to impact your holiday or early 2019 sales.

News coverage is a credible way to reach the masses and teach customers why they should buy your product. Pick up the phone and call us at 952-697-5269 or complete our contact form. Remember, with our performance-based Pay Per Interview® pricing model, we only get paid for results. It’s in our mutual best interest to get your product media attention during the 2018 holiday buying season.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

3 reasons to choose an experienced PR company

You wouldn’t trust a roofing company to design and build your home. While they may know their way around shingles, they probably have little-to-no experience in the other crucial home construction elements. Likewise, why trust an inexperienced agency to build and...

Product marketing checklist

For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies...

Categories

Pin It on Pinterest