Why it is important to have a marketing plan

Without goals for your business, you may never achieve your highest potential. That process requires a good marketing plan. Without it, everyone involved in promoting your products may not be in sync with who they are targeting, what they should say, where they can reach your best prospects and how often they should be communicating with them. With a solid marketing process, you can ramp up fast for 2021 and keep things moving.

While every business needs good marketing, not every company has a process-oriented person who can understand and implement a marketing campaign. Strategically Aimed Marketing® (SAM 6®) is a 6-step process that will bring clarity to marketing like you’ve never experienced before. SAM 6 is the subject of Lonny Kocina’s best-selling, award-winning book, “The CEO’s Guide to Marketing; the book every marketer should read before their boss does.” It’s also been written about in numerous business and marketing industry articles, discussed on radio shows and podcasts, taught in marketing seminars and it’s about to become an accredited marketing course.

Last year was a step backward for many businesses. Now it’s time to make up ground and take a leadership position in your industry. Some of the benefits of following SAM 6 include: 

  • You’ll have a better understanding of marketing concepts and principles. You don’t know what you don’t know. Your first step is to familiarize yourself with the basics. 
  • You’ll clearly define your most high-value messaging so you don’t waste time and budget on messages that won’t resonate with your best audiences. 
  • You’ll learn how and when to use publicity, ads, your website and personal selling to make the best use of your marketing budget. 
  • You’ll decide how frequently to cycle through your messages in each promotional channel. It’s not fun to spend money right now, but if you heavy-up in the right places it can make a big difference.
  • Your creative team will have clear direction for producing content and promotional materials that strongly support your 2021 marketing goals. 
  • It will make you the smartest marketer in the room. 

Give your business an advantage in 2021. Read “The CEO’s Guide to Marketing”; use the free SAM 6 implementation tools available on our website. And assess any gaps in your creative team. Whether it’s for publicity, digital marketing, content writing or a combination, consider working with us because we pioneered the SAM 6 marketing process that others are now following. Learn more by calling 952-697-5269 or contacting us online

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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