As a marketing strategy expert, I get to hear great stories every day. It’s a fun part of my job. Even better, I get to connect people with seasoned publicists who will help them share those stories with the world. They can turn products into recognized brands. When people ask me, “Where can I get a publicist?”, I first talk with them about their expectations. Then I explain why hiring Media Relations Agency is the best way to help them reach their marketing goals.
What does a publicist do?
Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.” Contrary to popular belief, a professional publicist won’t routinely use email blasts or wire services. We rarely recommend doing that. Media Relations Agency’s publicists are top-level brand ambassadors who tailor their approach to the individual media outlet. They are connectors.
Because our publicists (most of whom are former journalists) interact with their media contacts multiple times each day, they know how to tell your story in a manner that’s relatable, unique and compelling. They’ll secure the right coverage in the right outlets. They’ll open doors to media who might not otherwise pay attention to your story.
Why hire an agency publicist vs. a freelance publicist?
In addition to a lot of hard work and patience, the secret to growing awareness of your brand is who you know.
While I can’t speak for other agencies, I can confirm that our publicists have the breadth of media connections to bring you more of the right opportunities. After more than 30 years in business, we’ve arranged media coverage for products and services in almost every major industry. We have the depth of experience to deliver even greater coverage than you might get from a less-experienced publicist or agency.
And because we’re a fully integrated, full-service agency, we will construct a well-designed media campaign using our SAM 6® process. Our clients directly benefit from input by brand strategists, content marketing experts, digital marketing professionals and graphic designers.
What else should you know about hiring a Media Relations Agency publicist?
Manage your expectations. PR is always a good investment, but it takes time. Momentum builds gradually. There’s no such thing as an overnight success. Ask us how similar companies have used our marketing services to grow their businesses. We’ll help you set realistic benchmarks and we’ll help you celebrate when you reach those milestones! With our performance-based Pay Per Interview® model, you pay only for results.
We are excited to help companies grow awareness and interest in their products. Call us at 952-697-5269 or complete our contact form. We’d be happy to discuss how our publicists and strategies might elevate your marketing success.