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When to hire a professional writer

by | Sep 26, 2018 | Advice & Tips

When to hire a professional writer

Who should write your web content? What about your blog and social media posts? Content marketing requires skills that may have nothing to do with your core business. It should have all the elements of Media-Grade Content® so your target audience will find it relevant and credible. And of course, it must drive home your messaging.

You may want to consider hiring a professional writer, and taking advantage of our affordable content packages if:      

  1. Writing is a struggle. Corralling all your great ideas into a document may feel challenging. Or maybe you can never find time to finish more than a few sentences. A professional writer removes the stress of having to write it yourself. Don’t worry. When you hire our writers, you relinquish the work, not the control.
  2. Your current content isn’t on point with your brand messaging. Our writers will pay close attention to your key messaging, audience and goals. We’ll also ensure that your content speaks to your audience with a consistent voice and style.
  3. Your content isn’t well integrated with technology. We understand digital marketing. Our writers understand keyword optimization, SEO and how to use the most effective digital marketing tools. You will get the most out of each piece of content created.
  4. You’re ready to leverage the talents of experienced marketers. Media Relations’ writers’ backgrounds and brand marketing expertise distinguish us from others. Our writers have depth of experience that can only be gained from extensive careers and quite frankly, lives well lived. Combined, we’ve written brand marketing content for more than 70 different industries. Consider us your trusted shortcut because we bring perspective to each project.  
  5. You want writers who think and write like journalists. We’ve been writing for the media for more than 30 years. Our Media Grade Content would consistently pass the media’s tough litmus test for quality content that their audiences will read.

Our affordable content packages make it simple to use our services.

Basic Update Package: $580/month

We’ll create new and/or edit your existing content to improve your online presence. This package includes:

    • One-hour monthly call with our writers to discuss your content needs, goals, product value points, keywords and target audience.
    • Refreshing or creation of content, up to 600 words each month.
    • Application of our proprietary Media-Grade Content standards
    • Up to two rounds of edits each month.
  • Six-month minimum contract

Extras:

    • Upgrade to maximum of 900 words/month (+ $194/month)  
    • Add one hour of proofreading each month (+ $50/month)
  • Six-month minimum contract for either addition

Use our Packages to:

  • Freshen your Home Page, About Us and Company News sections
  • Add new blogs
  • Add content about earned media coverage
  • Create pages for new products
  • Add landing pages for events
  • Update staff profiles
  • Add landing pages for promotions
  • Support SEO by incorporating keywords and phrases

Get started by completing this form or by calling 952-697-5269. You’ll love the results.

 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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