When should you use a full-service marketing agency?

Do you intend to grow your business? Is your dream to establish a stronger brand identity? To strengthen your financial stability? Marketing increases awareness and influences purchase decisions. A full-service agency is your best option for capitalizing on opportunities to tell your story based on your existing budget, goals and other variables.

A full-service agency will keep your marketing responsive and nimble 

Marketing is getting more complex. It now requires skills that range from editing videos and understanding SEO to earning media coverage at a time when everyone is trying to monetize every story.  

You’ll eventually need all these services, and you’ll need them all to work together. Media Relations Agency has been helping businesses market products for nearly 35 years.

That’s what gives our integrated, one-stop-shop a huge advantage over most other marketing agencies that only have two or three people and five years or less experience. As a full-service agency with a diverse team of marketing professionals, we can guide your product marketing to support your business goals, even as your needs evolve.

A full-service agency operates within all the promotional mix channels 

There are many places to tell your story and influence buyers. Step 3 in our six-step Strategically Aimed Marketing System is to select the promotional channels: publicity, website, social media, advertising and personal selling. Selecting the right Promotional Mix will help you deliver your message effectively and efficiently, and will increase the likelihood of the receiver taking action.

The promotional channels you choose to use depend on variables such as your message (which channels provide the bandwidth, believability and necessary control needed to share your message), the market (how engaged is your audience with the channel) and your resources (advertising, especially traditional ads, can be very expensive). 

Some agencies work within just a few of these channels. We work within all of them. For example, we can arrange media coverage, build or update your website, establish your Amazon store, populate your social media channels … whatever you might need. Yes, we can even provide your front-line sales people, including influencers, with the persuasive images and content they need to engage with your customers and prospects. 

Give your business a competitive edge 

Working with a full-service agency such as ours gives you a powerful advantage. Even if you only need one or a handful of marketing services right now, you’ll have a skilled team already familiar with your business and ready to respond to your future needs. 

If you’d like the reassurance of having a full roster of product marketing services available to you, call 952-697-5269 or use this form to schedule time to talk with me.

Written by Matt Hentges

We can feel the energy go up a few notches when Matt is around! He immerses himself in a conversation, eager to learn all he can and genuinely curious to discover how he might be able to help. “My favorite part of my job is talking with new people and trying to find a connection or potential synergy,” he acknowledges. Matt keeps things light and fun, especially when discussing one of his favorite subjects: marketing. He enjoys his role in moving a project to the next stage, which is applying our Strategically Aimed Marketing process. “I’m like the little kid who asks “why?” over and over, and SAM 6 gives reasons to the “whys” in marketing.” As Matt channels his boundless energies into helping businesses make smarter use of marketing tools, he relishes being part of a team that capitalizes on each other’s strengths. “We have a wonderful business model that more than fills a unique niche within the publicity industry. We are truly marketing and publicity experts with many seasoned years behind our goal-driven agency.”

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