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What’s the best way to promote my company?

by | Feb 13, 2019 | Advice & Tips

What’s the best way to promote my company?

Business people often confuse PR with sales. Of course, you need sales to stay in business. But to drive traffic to your website … generate leads …  and yes, make customers part with their money … you must first tell them about your business, teach them about your products and why they are better, and give them reasons to trust you. So, when I’m asked, “What’s the best way to promote my company?”, my advice is to start with PR. This is the approach Media Relations Agency has advocated for more than 30 years, and it’s how we’ve helped companies launch and grow many successful brands.

When I explain that Media Relations Agency is performance-based, I’m referring to more than our well-known Pay Per Interview® pricing model through which clients pay only for stories told not by the hour. I’m also referring to our company culture. We thrive on using our SAM 6® marketing process to create and support an integrated campaign that gets measurable results.

A great PR campaign is forward-facing. It is telling your complete story through the right channels using angles and spokespeople that resonate with your target audience. We spend quality time working with our clients on each of these elements. That stacks the odds in our clients’ favor once our publicists start talking with reporters and producers. We don’t believe in one-size-fits-all pitching or using wire services. This approach makes us stronger at arranging earned media coverage.

A great PR campaign is also well integrated and supported. We’re equipped to help clients assess and update every element of their marketing program, from their owned channels (website, socials, newsletters, white papers, etc.) to their paid digital advertising. This ensures that the messaging and experience are consistent wherever a customer finds a client’s business.

To paraphrase something our founder Lonny Kocina is fond of saying: An effective PR campaign will make customers desire your product more than their money. It doesn’t make them pull out their credit cards, but it leads people into the shopping experience and makes them feel good about being there. It makes sense to work with an agency that understands the consumer buying process and can apply it to your PR campaign.

I welcome the opportunity to talk with you further about Media Relations Agency’s values and why so many of our clients have done business with us for decades. Call 952-697-5269 or click here to request your free consultation.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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