What’s a good marketing process?

While there are many variations of marketing processes out there, most are missing the essential elements that ensure they are clear, strong and defensible. This explains why marketing goes off track, doesn’t produce desired results and marketing budgets get cut. There’s a simple, six-step fix.  

When we launched Media Relations Agency nearly 35 years ago, we pioneered performance-based marketing. Our clients paid only for results, so we had to create a marketing process that worked consistently, no matter the client, product, industry, media channels or audience. After decades of fine-tuning, our process evolved into our six-step Strategically Aimed Marketing® (SAM 6®). 

Our agency’s longevity is proof that it works. So is Lonny Kocina’s best-selling, award-winning book about SAM 6, “The CEO’s Guide to Marketing.” It’s been reviewed and discussed by numerous marketing and business media outlets. This year, Strategically Aimed Marketing even became the subject of an accredited marketing course

You can start using this step-by-step marketing guide by investing less than $30 for Lonny’s fully illustrated book. We have free implementation tools on our website.  

What’s in it for you? You and your team will become better marketers who have mastered a repeatable process. You’ll be using your energies on the right tasks because you’ll have a proven roadmap. You’ll create promotions that are consistently on point. You’ll earn the confidence and respect of your peers and employer because your team’s creativity is carefully channeled through a documented strategy. If there’s a question, you’ll easily be able to explain why decisions were made.  

Whether you own your business or you manage your company’s marketing department, we want you to be a successful marketer with a rewarding career. Spend an hour reading “The CEO’s Guide to Marketing.” If you have questions along the way, reach out to us at 952-697-5269 or stay on course by dropping us a note using this form.

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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