What to say in your 2020 holiday marketing emails

Whether you are a chief marketing officer or own your business, during the pandemic your 2020 marketing content should have focused on two primary goals: driving growth and connecting with your audience by showing empathy. This holiday season is no exception. Holiday marketing letters can be impactful tools. Here is how Media Relations Agency recommends positioning your business to stay relevant this season. 

Marketing emails are now essential 

2020 has solidified the importance of online marketing for customer engagement. Emails/newsletters reign supreme because they can be targeted to specific audiences with customized messaging. Media Relations Agency’s Digital Marketing team monitors the effectiveness of each client’s email and refines the content as warranted. As we identify messaging that triggers action, we can repurpose it on other platforms.  

Gift wrap your message in your holiday marketing emails 

Our proven Media-Grade Content ensures our writing is interesting to our clients’ audiences and worthy of their time. While there’s always an occasional miss, our emails generally have above average open rates. Here are tips for strengthening your marketing emails. 

  • Use upbeat, active words. This has been a stressful year. Prospects need to know that interacting with your business will be a positive experience. 
  • Connect with your community. Tailor the subject line to make it relevant to each audience segment. Personalize the body of your message to those readers. 
  • Create a sense of urgency. If you are running end-of-year specials, call attention to them right away. Don’t bury these offers at the bottom of your email. 
  • Approach your holiday message with optimism. Prospects who feel good about what they read are more likely to want to do business with you. 
  • Make the buying experience seamless. Your call to action should be clear and easy to use. 

Your holiday marketing email may be your last hurrah for 2020. Make sure it’s well written and effective. There’s still time to enlist the help of our writers and editors. Get started by completing this form or calling us at 952-697-5269.

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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