What to expect when working with a PR agency

by | Feb 26, 2022 | Advice & Tips

Working with a PR agency - business people gathered around conference table

There are more than 8,000 PR agencies in the U.S. Knowing what to expect before you sign a contract may help you choose an agency that’s the right fit and help you spot potential red flags. As one of this country’s most enduring PR agencies, Media Relations Agency not only follows our industry’s best practices; in many cases we both defined and refined them! 

Why choosing the right agency is crucial 

Earned publicity is, by far, the most important element of a marketing campaign and the best use of your budget. Done right, PR reaches the masses, gives you space to tell a more complete story, gives you third-party credibility and can be repurposed indefinitely for even greater reach. If you hire an agency that’s not the best fit, your campaign may not reach its full potential. 

3 things you should ALWAYS encounter when working with a PR agency  

  1. They should ask you all the right questions. To create a media buzz, true PR experts need more than just the facts about what you’re selling. Our marketing strategists discuss new clients’ vision, mission, primary value points, market demographics, positioning statement, brand statement (and more). We document this information in Code Sheets for the entire team’s reference, as part of our Strategically Aimed Marketing® Process. 
  2. They should have the right skills and staff to put your plan into action. The average PR agency only has 3 to 5 employees. Today’s properly integrated PR campaigns require marketing content writers; publicists; PR strategists; digital marketing specialists with expertise in web design and technology, social channels and online selling including Amazon; videographers and graphic artists. We’d be proud to introduce you to anyone on our team of specialists.   
  3. They should have proven processes in place. You deserve assurance that your campaign will be on point and that nothing will fall through the cracks. For example, Media Relations Agency is ISO compliant. We pioneered performance-based PR with our Pay Per Interview® model, guaranteeing media placements for our clients’ money. Being results-driven means we have to know what we’re doing. Our well-defined Strategically Aimed Marketing Process is the subject of a best-selling marketing book as well as an accredited marketing course. 

Founded in 1988, Media Relations Agency has helped our clients climb the ladder of fame through good economic times as well as recessions, times of national crises and most recently the global pandemic. No one else shares our skills and experience. No one else has our enviable database of media contacts. And I would venture to say that no one else shares our pure enthusiasm for our profession!  

What to expect when working with a PR agency? I can only attest to what our company culture is like. We are an upbeat team of marketing professionals who are eager to do an excellent job on our clients’ behalf.  

To find out if we are a good fit for your business, call us at 952-697-5269 or use this form to schedule a call with one of our marketing strategists.  

Written by Robin Kocina

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).


What We Do

  • Publicity

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  • Creative

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