Our office motto is Keep it Simple. Not coincidentally, Lonny Kocina’s marketing book, “The CEO’s Guide to Marketing”, is about simplifying marketing by bringing order and clarity to the process. His book describes the six steps (called Strategically Aimed Marketing, or SAM 6®) we follow routinely. But what does our staff really think about his book and its success?
We’re thrilled that business leaders across the country are rallying around SAM 6. Most of our staff has been with Media Relations for 10 years or longer. Through our various roles, we’ve helped define and perfect the SAM 6 process. We’ve used it to help our clients launch successful products. It’s the ultimate validation to have other business professionals praise our approach.
We’re honored that The CEO’s Guide to Marketing has been an Amazon best seller in multiple categories almost from the day it was introduced last October. We are also honored that it earned the Axiom Business Books Awards silver medal in the Advertising / Marketing / PR / Event Planning category.
We’re enjoying all the attention from the media and especially the business groups. Lonny is busier than ever giving interviews and speeches. We get a kick out of him sharing some of our “trade secrets” with others so that they may get more leads and higher sales.
We also love that Lonny’s book has gotten our creative juices flowing. One of the first things on our agenda after “The CEO’s Guide to Marketing” was launched was to give more businesses the opportunity to experience exactly how SAM 6 works.
We are excited to announce Newsies! Newsies are media stories about your product that are shared via email, Facebook, blogging, LinkedIn and Twitter. Newsies are affordably priced because we are motivated to show you what we can do to make your product, service or company famous.
It’s rewarding to get all this validation for concepts and processes we use daily. To bring better organization to your marketing, order the book. Attend a training session. You can also call me at 952-697-5269 or learn more about Newsies by using this form. We’re excited to help you use SAM 6 to improve your marketing success.