What is the best way to increase my marketing success?

Very few companies have an unlimited marketing budget. To stay in business, and grow your business, you need a plan to use each marketing dollar as efficiently and effectively as possible. By far, the best way to increase your marketing success is to use publicity as your promotional foundation. But there’s a right way to do it. You won’t get maximum benefits from just putting press releases on the wires. 

Let’s look at the basics. For marketing to be successful, it must: 

  • Reach as many people in your target market as possible.
  • Use a trusted messenger whose opinion people respect. 
  • Deliver a compelling message that will cause people to buy your product instead of your competition’s. 
  • Be repeatable because most people need to hear a message several times before it becomes ingrained and they act on it. 

Each of those variables takes careful consideration before acting on it. No matter how creative you are, if your marketing is not on point, a single wrong decision could cost you thousands of dollars, not to mention missed opportunities that you may not be able to regain. 

Wouldn’t it be great if, instead of risking big chunks of your marketing budget, you were guaranteed results using a system designed to consistently deliver on-point messages? Media Relations Agency’s Pay Per Interview® publicity and Strategically Aimed Marketing® process are designed to do exactly that. 

Why is publicity so important? 

Publicity is third-parties (the media) saying nice things about your product. It helps people make purchase decisions and gives you a strong competitive advantage. Nothing outsells good media coverage. It has massive audiences and plenty of room to tell your complete story. This is earned media. It is compelling that reporters, editors and producers have chosen to share our clients’ stories with their audiences. It means those stories are relevant and deserve to be told. 

The Pay Per Interview advantage

How much would you pay to tell your story to a stadium filled with 30,000 people? Publicity is a bargain by comparison. By making hundreds of calls to the media every day for 30+ years, we have built up a huge proprietary database of media contacts. When you hire us, you get access to our network of reporters and producers. 

And with Media Relations Agency’s Pay Per Interview Publicity model, you’ll pay by the story, not by the hour. That means you always get publicity for your money. And lots of it. You’ll love the accountability of our performance-based pricing, which we will show you up front. 

Strategically Aimed Marketing 

Returning to the bulleted list at the top of this letter, most marketing plans are missing the essential elements that ensure they are clear, strong and defensible. This explains why marketing goes off track, doesn’t produce desired results and marketing budgets get cut.

Marketers appreciate that our Strategically Aimed Marketing process enables them to clearly articulate, among other things, why customers should desire their product more than the competition’s, and how best to communicate that message to the right audiences to influence sales.

Publicity is rarely the only element in a marketing plan. But done right, everything else — your social media, personal selling, website and advertising — fall into place much more easily. We can also show you how that’s done. We’ve been helping companies such as yours successfully market their products for more than three decades. Let’s talk about how we can create a plan for pursuing media coverage that fits your business and budget. Call me at 952-697-5269 or use this contact form

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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