How would you define a practical marketing book? One that is applicable to all businesses? One that is easy to understand and apply to your specific situation? One that helps you make wise use of your marketing budget? One that helps you define strategies for growing your business? These are just a few of the reasons why Lonny Kocina’s award-winning book, “The CEO’s Guide to Marketing”, has remained an Amazon best-seller in multiple categories since it was launched in October 2017.
“Everything in marketing can be organized into a simple, easy-to-remember structure,” says Kocina, whose goal was to write the industry’s most practical marketing book. “Why is knowing the structure of marketing important? Because without the structure, marketing is confusing and murky. With it, marketing is organized and clear.”
“The CEO’s Guide to Marketing” outlines Kocina’s proprietary Strategically Aimed Marketing process (SAM 6® for short), developed during his 30+ years leading one of the country’s most successful performance-based marketing agencies. “In just six steps, SAM 6 will prevent needless chaos and assure creative people stay focused, on track and doing their best work,” Kocina explains. “If the creativity comes before the process, it really screws things up. And that’s what most companies seem to have: screwed up marketing.”
The SAM 6 process is not a fad. These six steps address competence, building a brand playbook, selecting promotional mix channels, scheduling promotions, giving clear direction to the creative staff, and building out a marketing team. You’ll easily understand how to follow each step and why it is important. “The goal of SAM 6 is to have every single promotion on point every time. If that happens, you can’t help but get more leads, higher sales and develop a stronger brand.”
As of this writing, The CEO’s Guide to Marketing has earned a 4.9/5 star rating from verified Amazon readers. It has consistently ranked in Amazon’s top 100 lists for books about marketing, business strategy and competition, and most recently publicity.
To support your business’s growth, buy the book and start implementing SAM 6. If you want to equip your team with on-site or virtual SAM 6 training, that’s also available. Our goal is for SAM 6 to become a common DIY marketing process. Because it really is that practical.
