Each year, previously unknown consumer products grab center stage. What may seem like overnight successes are often the result of well-orchestrated marketing plans. Especially if you’re in a financially robust industry – which in 2018 includes everything from shapewear to medical devices – everyone wants their share of consumers’ spending. It’s imperative to set yourself apart. Media Relations has been in the business of making products famous for more than 30 years. Now with our Newsies, we’re giving our clients’ products a turnkey path to stardom.
We turn products into celebrities by arranging media coverage about them, then showcasing that coverage in many ways. When a traditional media outlet agrees to run your story, the decision implicitly tells its audience that this is valuable information, not a commercialized sales pitch. News stories are third-party endorsements and prove credibility. Consumers are impressed to learn that your product has been highlighted on television programs, radio shows, online networks and in print publications.
Our publicists are on the phone every day arranging for the media to do stories about our clients’ products. If someone isn’t talking with the media about your products, you may be giving these opportunities to your competitors. With our Newsies, we increase each media story’s star power by helping you share it in your blog, newsletter and on social media.
This could be your big break! You can never predict who may see your story or how this process may impact your business. Even when we’re not actively looking for something, most of us have checked out a product after seeing it referenced in a news story. And we once had a client make an influential connection during a chance encounter on an airplane, when he was on the way to a media interview we booked for him.
Actors often become famous by promoting one film or TV role after another. Similarly, your product may become famous by promoting one media story after another. Let’s discuss the possibilities of your Newsies becoming a meteor shower! Call us at 952-697-5269 or complete this form.
