Two retail trends have dominated 2020. The first is that more consumers are buying online than ever before. The second is that consumer spending has fallen year over year. It’s evident that you’ll probably have to work a lot harder to earn holiday sales. Media coverage improves your credibility with buyers. There’s still time to work with Media Relations Agency to tell your product’s story through the media this coming holiday season. But you’ll have to act fast.
Instead of impulse sales, it’s likely most buyers will carefully follow the Consumer Buying Process for their 2020 gift giving. They’ll identify the need, search the internet for information and evaluate the options before making a purchase decision. Ensuring that they’ll find information about your product during this process is essential.
But the deciding factor — the tipping point — is often when they see trusted third parties, whether that’s traditional media sources or favorite social media influencers, talking favorably about a product. That means someone else is creating desire for your product by discussing its features and benefits. That kind of product publicity helps to drive sales.
Media Relations Agency has specialized in this type of media coverage for more than 30 years. Our strategies and processes help us to uncover opportunities to tell your story that other agencies miss. If there are reporters interested in telling positive stories about your product, we are motivated to find them.
Media Relations Agency pioneered the performance-based Pay Per Interview® pricing model. We only get paid for results. We are driven to succeed. We will apply our six-step Strategically Aimed Marketing process to your campaign, to ensure everything we accomplish on your behalf is targeted and on point.
But it takes time to build a well-orchestrated publicity campaign, and to work one-on-one with our media contacts to craft stories. The media’s holiday deadlines are fast approaching. Some have already happened.
You must act now to activate your holiday media campaign and get a jump start on your 2021 publicity. Let’s get started elevating your credibility among holiday buyers. Call us at 952-697-5269 or complete this form.