What are your plans for earning product publicity this holiday season?

Two retail trends have dominated 2020. The first is that more consumers are buying online than ever before. The second is that consumer spending has fallen year over year. It’s evident that you’ll probably have to work a lot harder to earn holiday sales. Media coverage improves your credibility with buyers. There’s still time to work with Media Relations Agency to tell your product’s story through the media this coming holiday season. But you’ll have to act fast.  

Instead of impulse sales, it’s likely most buyers will carefully follow the Consumer Buying Process for their 2020 gift giving. They’ll identify the need, search the internet for information and evaluate the options before making a purchase decision. Ensuring that they’ll find information about your product during this process is essential.

But the deciding factor — the tipping point — is often when they see trusted third parties, whether that’s traditional media sources or favorite social media influencers, talking favorably about a product. That means someone else is creating desire for your product by discussing its features and benefits. That kind of product publicity helps to drive sales. 

Media Relations Agency has specialized in this type of media coverage for more than 30 years. Our strategies and processes help us to uncover opportunities to tell your story that other agencies miss. If there are reporters interested in telling positive stories about your product, we are motivated to find them. 

Media Relations Agency pioneered the performance-based Pay Per Interview® pricing model. We only get paid for results. We are driven to succeed. We will apply our six-step Strategically Aimed Marketing process to your campaign, to ensure everything we accomplish on your behalf is targeted and on point.

But it takes time to build a well-orchestrated publicity campaign, and to work one-on-one with our media contacts to craft stories. The media’s holiday deadlines are fast approaching. Some have already happened. 

You must act now to activate your holiday media campaign and get a jump start on your 2021 publicity. Let’s get started elevating your credibility among holiday buyers. Call us at 952-697-5269 or complete this form.  

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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