What are your 2020 marketing resolutions?

To make your marketing more successful next year, you’ll need to do something different than you did this year. Take this marketing book – The CEO’s Guide to Marketing – with you while you travel to brush up on your 2020 marketing plans. This best-selling step-by-step marketing guide may be exactly what you need to break free of old habits and help your products become the talk of the town (or on everyone’s wish list).

Having a well-defined process will make your life easier next year. Without a process, the tendency is to chase after markets or specific media without having all the tools in place to take advantage of the opportunities revealed by your efforts. Time and budget are wasted. Sales are lost. The Strategically Aimed Marketing process (SAM 6®) defined in “The CEO’s Guide to Marketing” will make you better prepared. 

For example, no one was talking about social media influencers a few years ago. Those are the individuals whose blogs, posts and articles affect the purchase decisions of their audiences. 

Today, many of our clients are incorporating top influencers in their marketing efforts. We know from 30 years of experience that reaching these influencers is best accomplished through a well-integrated campaign that also includes traditional media coverage and website changes. Following the SAM 6 process, as outlined in “The CEO’s Guide to Marketing”, ensures every new task we implement is in sync and coordinated with the rest of our clients’ campaigns.

Bring the book with you and make notes in the margins. It’s only 236 pages and it’s fully illustrated, so your first reading should go relatively quickly. Plus, there are only six steps. You might also want your leadership and marketing teams to read the book. That way, when you return from your traveling, your teams will already have been exposed to the concepts. They’ll be ready to discuss how you will implement SAM 6 in your business. 

To help you achieve your resolution to improve your 2020 marketing, we also have free SAM 6 tools and a free implementation workbook on our website. We most frequently take questions from people as they start working on their code sheets (step 2). We’re happy to help! 

For me and my team, the SAM 6 process has reduced stress, saved time and increased productivity. I believe it will do that for you and your team too. Once you get to Step 6 and start determining who you need on your creative team, remember we are the product marketing experts. We have all the skills you need to partially or completely implement your campaign. To learn more, complete this form or call us at 952-697-5269.

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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