I’ve recorded an 8-part video series you will find helpful and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read.
In the 1st video, I briefly describe the premise of the series, which is to teach marketers a six-step process I call Strategically Aimed Marketing, or SAM6™ for short. I also introduce a simple graphic I’ve used over the years as a trick for holding a comprehensive image of marketing in my mind.
Anyone who has a hand in marketing will benefit greatly by watching these videos. You can begin watching right away by clicking here.