Urgent! Act now to secure your 2022 holiday media stories

Inflation will likely cause a lot of people to rethink their holiday spending. Stack the odds in your favor. Media Relations Agency’s publicists are already helping our clients gain valuable fourth-quarter and 2023 first-quarter exposure by arranging for their products to appear in 2022 holiday buying guides, and the media’s holiday and New Year, New You stories. 

Being featured in a story or as a “hot new gift item” can really boost a product’s sales. Let’s face it: We all want to give (and receive) gifts that are on-trend and in-demand. And don’t forget those New Year’s resolutions. Consumers are full of optimism and ready to buy new tools and products to stay on track with their fresh goals. 

We can help you get your product featured in these trend-setting holiday media stories and gift guides

We know just how to get this coveted publicity because we’ve been doing it for decades. The secret is to get your ideas to the reporters and list-makers now, in the summer. Believe it or not, these editors are already making their plans. 

The publicist team at Media Relations Agency has been working with these trend-setting reporters for ages. That’s why so many companies depend on us to get featured in these sales-boosting stories and guides. We know just who to pitch and when. We have connections at longer lead media outlets – print and digital magazines and newspapers – throughout the country. We have tons of experience securing these bank balance-boosting seasonal placements. And we can follow up with radio and TV media coverage.

Here’s how we do it.

We begin by getting the media excited about your product. We present multiple angles and gift ideas. We help the reporters, editors and producers understand why your product is perfect for their audiences. We don’t stop once we get you in a story or guide. We work to create a louder buzz.

Appearing in an early holiday buying guide can really help build media momentum. We leverage early-season media coverage to earn you even more exposure. This may really send your year-end sales through the roof.

But we need time to craft a quality, professional campaign. If you wait until next November to call us, there won’t be much we can do to get your story out there in time for Black Friday or Cyber Monday.

My best advice: Pick up the phone right now and call us at 952-697-5269. Let’s help you get the ball rolling. Remember, it’s in our mutual best interest to earn attention for your product during the 2022 holiday buying season. 

P.S. Don’t delay. Schedule your free consultation today.

 

For more great marketing advice, check out The CEO’s Guide to Marketing!

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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