Top three reasons for sticking with the publicity experts

Publicity gives your marketing much-coveted third-party credibility. It is trusted people saying good things about you. But each year, it gets a little tougher to earn media coverage. Which is all the more reason you should stick with the publicity experts, Media Relations Agency. 

To be clear, earning media coverage has never been easy. It’s the most challenging task in marketing because reporters and producers must be convinced that your story is more worthy than the hundreds of other stories competing for their attention. 

That’s probably why many agencies don’t spend a lot of time even trying to earn publicity for their clients. Pitching individual media, rather than just using a wire service, is hard work. It requires experience and tenacity.  

Here are my top three reasons why I genuinely believe choosing Media Relations Agency to arrange your publicity is a smart decision. 

  1. Over the last nearly 35 years, we’ve arranged thousands of media stories. We started out specializing in earning publicity for our clients, and we’ve outlasted (by far) most other marketing agencies. Our decades of experience across dozens of industries, and our Strategically Aimed Marketing® process, stack the odds in your favor. 
  2. We guarantee results. We pioneered our Pay Per Interview® pricing model, which guarantees media coverage for your money. We are performance based. We have some skin in the game. If you succeed, we succeed and vice versa. 
  3. We are leading marketing strategy and implementation experts. We quite literally wrote a best-selling, award-winning book about this. “The CEO’s Guide to Marketing” is also the basis of an accredited marketing class. We don’t just talk about strategy. We’ll show you how to put it into action. 

Great publicity will get you noticed. Implementing a thoughtfully created marketing strategy that makes the most efficient use of your budget will help you climb the ladder of fame. 

Our team would be thrilled to collaborate with you on a customized media outreach strategy. We are proud to be a Better Business Bureau accredited business, demonstrating that we place high value on integrity and honesty. 

I encourage you to connect with Matt Henges by calling 952-697-5269 or using this form. Matt can explain how we work, and together you can explore whether our Pay Per Interview publicity model is a good fit for your business. 

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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