Top marketing book gives business owners peace of mind

I just did a Google search for “marketing process” and got more than 1.2 million results! If you’re a business owner, you don’t have time to wade through all that to understand what will work for you. You just need to know enough about marketing to get tangible results. “The CEO’s Guide to Marketing was written for you. This top marketing book features just six fundamental steps that can be applied to any business or any product using any marketing channel. 

Your marketing process should adapt easily  

The marketing environment is anything but static. The internet was invented in 1983. Facebook came along in 2004. Instagram burst onto the scene six years later. While some marketers find success with the newer channels and platforms, results of one recent study found that 85% of buyers say the media influenced their purchase decision, with TV being the most important driver of product/service awareness. 

No matter how your customers learn about your business today or 10 years from now, a great marketing process will stay the same. You just need to learn it once.  

At 236 pages, “The CEO’s Guide to Marketing” is a fully illustrated, best-selling and award-winning book that provides both an easy-to-understand overview of marketing and a six-step implementation process applicable to every marketing task. Following this process will give you peace of mind that nothing has been overlooked. 

Written by Media Relations Agency CEO Lonny Kocina, “The CEO’s Guide to Marketing” walks you through the same six-step Strategically Aimed Marketing (SAM 6®) process used by our agency. We teach this process to all our clients because it works whether you run a small business and do your own marketing with very little money, or you are part of a major corporation with millions to spend. 

“The CEO’s Guide to Marketing” also earned the Axiom Business Books Awards silver medal in the Advertising / Marketing / PR / Event Planning category. The Axiom Awards are the largest and most respected critical guidepost for influential books.

There’s a sequence to doing marketing. When you integrate the SAM 6 process into your organization, there will be no more confusion about what marketing is or isn’t; just clarity and the peace of mind that comes from knowing you are doing things right. 

Once you get that flow, understand basic marketing principles and concepts, and complete the prep work. you’ll see that this is a simple, practical process. “Don’t get caught up in the big ideas prematurely,” Kocina has cautioned. “Do your block and tackling first. When you’re done with those, it’s time to get creative.”  

The CEO’s Guide to Marketing” is the top marketing book because it outlines a simple, straightforward process. To shorten your marketing learning curve even more, you can also register for free access to the SAM 6 tools. 

We’re happy to talk with you about applying SAM 6 to your business. Call us at 952-697-5220 or complete this form.

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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