null

Three simple criteria for hiring a social media writer

by | Feb 15, 2013 | Advice & Tips

Social media is giving a platform to thousands of young people just launching their writing careers. If you are looking for someone to write blogs and maintain a social media presence for your business, you may be tempted to hire based primarily on a person’s familiarity with this medium. While being fluent in Facebook and Twitter is important, there are three more basic communications skills that all quality social media writers should possess. Without these, your content may lack the clarity to communicate your value points and to lead readers to whatever action you wish them to take.

A polished, professional social media writer should:

1. Have an above-average knowledge of spelling, grammar and punctuation. Here’s a classic example of how a single comma can change the meaning of a phrase:

Let’s eat grandma!

Let’s eat, grandma!

2. Have the ability to communicate linearly. A good writer’s thought pattern should flow logically from A to B to C, without taking a lot of confusing, head-scratching twists and turns. At no point should you feel as if the writer relied heavily on a thesaurus. Here’s a before/after example:

Before: If you require details or further information, we would be happy to provide any additional facts you require by telephone.

After: Please call us if you have any questions.

3. Be accurate and keep your readers interested. Social media is global. There’s a lot of competition for your target audience’s time. Every word posted should add measurable value to your marketing campaign.

Our social media writing team has a combined total of more than 30 years of business writing experience. We’re current on social media content trends, and we have a solid business communications background. That’s an ideal combination. To learn more about our social media content services, call 952-697-5269.

 

 

 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

Search

What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.
952-697-5269

Recent Posts

Marketing vs. landscaping

It’s spring! Nature is waking up and looking beautiful. For every marketer, spring is a good time to update and refresh your digital presence. Curb appeal matters whether it’s your home or your digital properties. Marketing is a lot like landscaping After a long...

Why does generational marketing matter?

There are now five distinct generations of consumers, each with unique buying motivations. Taking the time to understand these generational differences will help strengthen your connections with your markets, gain their trust and keep your product top of mind. Why...

Why do marketers love email marketing?

An estimated two-thirds of marketers use email marketing. If you’re still on the fence about routinely sending emails to your database, here are five really good reasons to add this strategy as soon as possible. Email marketing is important for businesses of all sizes...

Categories

Pin It on Pinterest