Three content marketing trends you should follow for 2022

The linchpin to achieving your 2022 business goals is teaching your audience why they should value your product more than their money … and more than your competitors’ products. Your 2022 content marketing strategy may be one of your most important tools for drawing people into your sales funnel.

Rather than being blatantly promotional, content marketing is strategic. It is intended to stimulate interest by providing relevant and useful information. It explains how your product or service can help audiences resolve their issues. 

To help ensure your content achieves its purpose, here are three things you need to know about 2022 content marketing trends:   

1. Staying on point will be more essential than ever. Most blog readers spend less than a minute skimming content. Once you have your audience’s attention, make every second count. Media Relations Agency uses our Strategically Aimed Marketing® process to ensure that all the content we produce clearly and succinctly educates audiences about our clients’ primary value points. 

2. Integration will be a top priority. In 1999, there were 23 blogs on the internet. Today, there are more than 600 million. Done right, content marketing will do more than drive audiences directly to you. It will also support all of your other marketing tactics. 

That involves strategically coordinating your use of media coverage, digital advertising and social media posts to communicate consistent messaging across all promotional channels. Media Relations Agency’s content marketing professionals work closely with our publicists and digital marketing team to ensure cohesive marketing campaigns.   

3. Standards will be raised for well-written, quality content. Companies are getting much more serious about their content marketing, and less willing to use inexperienced content writers who know very little about their subject matter. 

Professionally written content encourages credibility and trust. Poorly written content can cause readers to question the quality of your products and your business’s attention to detail. Don’t use trendy jargon that sends readers to the urban dictionary. Do use Media-Grade Content® to ensure your content is substantive, interesting, relevant and worthy of your audience’s time. 

We’ve created some affordable packages to encourage you to try our professional and fully integrated content marketing services. Together, we can help strengthen your marketing in 2022. Get started by calling 952-697-5269 or use this form to learn more about our content marketing services.

 

For more great marketing advice, check out The CEO’s Guide to Marketing!

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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