The smart way to outsource content writing

You wouldn’t want someone unfamiliar with your business to be your company spokesperson. Similarly, you don’t want someone unfamiliar with marketing to write your content. Your customers and prospects will make critical decisions about doing business with you based on your articles, press releases, web content, blogs and social posts. The smart way to outsource your content writing is to choose skilled writers with strong marketing credentials who produce Media-Grade Content.

Your content should educate readers on your value points and reinforce their decision to buy from you. You want to say it right the first time because these days some content can survive into infinity. Media Relations Agency uses our Strategically Aimed Marketing process to ensure everything that we write is on point. And we have processes in place to ensure nothing gets distributed to the media or posted online without being edited and proofed by our team and then approved by yours.

Earlier, I mentioned skilled writers and strong marketing credentials. To elaborate, 

  1. Media Relations Agency carefully assesses every writer’s skills before they are hired. We’re not just looking for good grammar, spelling and punctuation. We’re evaluating their ability to write clearly and succinctly. We value brevity because important facts can get buried by fluff. 
  2. Every Media Relations Agency writer is an expert marketer. We are fully immersed in the marketing process. We apply sound marketing principles to everything we write. 
  3. Our writers have the life experience to put your message into the right perspective for your audience. Our writers aren’t fresh out of school. They’ve lived full, interesting lives and have varied career backgrounds. This breadth of experience shows in the caliber of their work. They understand the relevance of what they’re writing about.  

If you give 10 ingredients to a novice cook, you might get a passable meal. But give those same 10 ingredients to a chef who has spent years in the kitchen and studied numerous cuisines, and you’ll be rewarded with a feast. That chef will understand how best to combine the ingredients for a superior outcome. Using Media Relations Agency’s writers is your recipe for raising your content marketing standards to a more competitive level. 

When you’re ready to outsource your content writing, give us a call at 952-697-5269 or use this form. We look forward to helping you build a strong, effective content strategy. 

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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